Examining the influence of technological self-efficacy, perceived trust, security, and electronic word of mouth on ICT usage in the education sector.

The context of education has changed due to revolutionary developments in the information communication technology (ICT) industry in the post-COVID era. Innovative learning methods were introduced in the education sector to promote quality education. The students find it more convenient to use ICT tools to integrate their knowledge-seeking. China has recently paid more attention to developing and adopting electronic infrastructure. The study assesses the effect of technology self-efficacy (TSE) on ICT acceptance and implementation in China's education sector. It also analyzed the role of perceived trust, perceived security, and electronic word of mouth (eWOM) in integrating digital information sharing and interaction tools. Data is collected from 382 business students at Chinese universities. The results revealed that perceived trust mediates the relationship between TSE and the actual use of ICT tools, intention to use ICT tools for information, and intention to use ICT tools for interaction. Further, perceived security and eWOM significantly moderate the relationship between TSE and perceived trust. The findings indicate that it is essential to offer assistance and instruction to students in the educational sector so they can use ICT technology more frequently. It is also crucial for organizations to establish a supportive culture and provide the necessary technological resources to facilitate the use of ICT.

Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming.

Introduction: Official endorsement, distinct from celebrity, expertise, and peer endorsement, introduces a new paradigm where local government officials use online platforms, particularly live streaming, to promote local products and brands. Methods: This study examines the influence of official endorsement on consumer responses using the source credibility and source attractiveness models. We developed a framework that considers official credibility and attractiveness attributes as antecedents, and consumer perceived security and enjoyment as mediators, affecting purchase intention and local brand awareness. The study also incorporates variables such as consumer region and power distance belief. Results: Data from 594 responses obtained through an online survey were analyzed using structural equation modeling. The results indicate that official credibility attributes (expertise, trustworthiness, government credibility) enhances consumer perceived security, while official attractiveness attributes (physical attractiveness, interaction friendliness, and similarity with consumers) increases consumer enjoyment. Both perceived security and enjoyment positively influence purchase intention and local brand awareness. These relationships are partially moderated by consumer region and power distance belief. Discussion: This research pioneers the study of official endorsements, expanding the endorsement literature. It also provides practical insights for marketing professionals and government officials on leveraging official endorsements to enhance the value of local products and brands..

Achieving a successful e-government: Determinants of behavioral intention from Thai citizens' perspective.

From the COVID-19 pandemic, e-government is a crucial tool in managing crisis and coping with change through communication and collaboration between the government, private, and civil sectors. The objective of this study was to develop an e-government development success model from the perspective of Thai citizens using integrated multiple concepts and to examine factors affecting the behavioral intention of citizens in e-government. A sample is Thai people in all regions of Thailand (n = 540) and analyzes by Structural Equation Model (SEM). The hypothesis testing found that factors directly influencing behavioral intention were information quality, system quality, service quality, citizen satisfaction, perceived usefulness, computer self-efficacy, and trust in government. Trust in government was the most direct influencing factor and was the mediating variable between perceived privacy and perceived security leading to behavioral intention. The results will benefit governments in developing e-government to drive the digital economy and society further.

Social Q&A communities: A multi-factor study of the influence of users' knowledge sharing behaviors.

Recently, social Q&A communities have grown increasingly popular, serving as a primary platform for people to learn and share information. Nonetheless, fewer knowledge producers in these communities are significant than knowledge consumers. Thus, promoting users' participation in knowledge sharing is a challenge for managers of social Q&A communities. Even though many scholars have studied factors influencing willingness to share knowledge, they tend to start with one theory and ignore the impact of several factors on behaviors. Thus, this manuscript presents a multi-factor model based on three dimensions of technology, cognition, and security to explore the effects of the six factors of perceived ease of use and perceived usefulness, perceived behavioral control and subjective norms, perceived security, and perceived privacy in terms of the three knowledge sharing methods of browsing including like and favorite, publishing and replying, and to compare users' willingness to use the three knowledge sharing methods. A total of 482 questionnaires were collected online, and the hypotheses were tested and analyzed using structural equation modeling (SEM). According to the results, the factors affecting different sharing methods are not the same. Perceived behavioral control and perceived security can have a significant influence on their willingness to browse, users' willingness to publish and reply to posts is significantly influenced by their perception of behavioral control and subjective norms, while perceived usefulness also affects their willingness to respond, it can be seen that cognition is the most important factor affecting users' knowledge sharing among the three dimensions. In addition, users' willingness to browse is significantly greater than their willingness to reply, and their willingness to post is the lowest.

The Use of Urban Parks by Older Adults in the Context of Perceived Security.

The perception of urban greenery is determined by many aspects, including the personal security of different groups of city dwellers. The objective of this study was to investigate if there are differences between the sense of security of older adults and other groups of urban park users, and which factors play an important role in the evaluation of personal security and thus determine the use (or not) of parks. A survey questionnaire was administrated to a sample of randomly selected park users in Poland (n = 394), including seniors (s = 69). The results show statistically significant differences in security perception between respondents under the age of 60 and those over the age of 60 in the case of all questioned factors. At the same time, all of them are important for a sense of security in older adults. This knowledge is crucial for designing more inclusive and age-friendly urban parks, which should meet the needs and expectations of older adults and encourage them to engage in more activity.

Measuring User-Perceived Characteristics for Banking Services: Proposing a Methodology.

With the continuous technological enhancement of banking services, customers can avail of better, more secure services which present improved opportunities and convenience. Of the many methods available to perform banking operations, customers commonly use traditional banking, online banking, and mobile banking. Each of these existing methods has advantages and limitations that affect customer experience, trust, satisfaction, and continued intention to use such services. In this study, an attempt was made to develop and fit a model to evaluate and measure the effect of perceived characteristics on banking services. To this end, a questionnaire was administered to 91 participants in Korea to investigate their experiences in the three types of services: offline banking (traditional banking), online banking, and automated teller machines (ATM). The factor design for evaluating the user experience through the perceived characteristics of the banking system was performed by conducting exploratory and confirmatory factor analyses. The proposed model exhibited validity and reliability to evaluate the user experience in the banking system. The results obtained can help banking specialists and professionals increase the level of customers' trust, loyalty, and intention to use their services.