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1.
BMJ Glob Health ; 5(8)2020 08.
Artigo em Inglês | MEDLINE | ID: mdl-32764128

RESUMO

While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term.


Assuntos
Infecções por Coronavirus/prevenção & controle , Comunicação em Saúde/métodos , Promoção da Saúde/métodos , Higiene , Pandemias/prevenção & controle , Pneumonia Viral/prevenção & controle , Saúde Pública/métodos , Betacoronavirus , Infecções por Coronavirus/transmissão , Política de Saúde , Humanos , Pneumonia Viral/transmissão
2.
Bull World Health Organ ; 98(8): 516-517, 2020 Aug 01.
Artigo em Inglês | MEDLINE | ID: mdl-32773896

RESUMO

Why governments need to test their messages on novel coronavirus disease (COVID-19) before disseminating them. Baruch Fischhoff talks to Fiona Fleck.


Assuntos
Infecções por Coronavirus/epidemiologia , Comunicação em Saúde/métodos , Comunicação em Saúde/normas , Pneumonia Viral/epidemiologia , Comportamento , Betacoronavirus , Tomada de Decisões , Humanos , Pandemias , Política , Medição de Risco , Organização Mundial da Saúde
3.
J Med Internet Res ; 22(8): e21360, 2020 08 24.
Artigo em Inglês | MEDLINE | ID: mdl-32750013

RESUMO

BACKGROUND: The coronavirus disease (COVID-19) has posed an unprecedented challenge to governments worldwide. Effective government communication of COVID-19 information with the public is of crucial importance. OBJECTIVE: We investigate how the most-read state-owned newspaper in China, People's Daily, used an online social networking site, Sina Weibo, to communicate about COVID-19 and whether this could engage the public. The objective of this study is to develop an integrated framework to examine the content, message style, and interactive features of COVID-19-related posts and determine their effects on public engagement in the largest social media network in China. METHODS: Content analysis was employed to scrutinize 608 COVID-19 posts, and coding was performed on three main dimensions: content, message style, and interactive features. The content dimension was coded into six subdimensions: action, new evidence, reassurance, disease prevention, health care services, and uncertainty, and the style dimension was coded into the subdimensions of narrative and nonnarrative. As for interactive features, they were coded into links to external sources, use of hashtags, use of questions to solicit feedback, and use of multimedia. Public engagement was measured in the form of the number of shares, comments, and likes on the People's Daily's Sina Weibo account from January 20, 2020, to March 11, 2020, to reveal the association between different levels of public engagement and communication strategies. A one-way analysis of variance followed by a post-hoc Tukey test and negative binomial regression analysis were employed to generate the results. RESULTS: We found that although the content frames of action, new evidence, and reassurance delivered in a nonnarrative style were predominant in COVID-19 communication by the government, posts related to new evidence and a nonnarrative style were strong negative predictors of the number of shares. In terms of generating a high number of shares, it was found that disease prevention posts delivered in a narrative style were able to achieve this purpose. Additionally, an interaction effect was found between content and style. The use of a narrative style in disease prevention posts had a significant positive effect on generating comments and likes by the Chinese public, while links to external sources fostered sharing. CONCLUSIONS: These results have implications for governments, health organizations, medical professionals, the media, and researchers on their epidemic communication to engage the public. Selecting suitable communication strategies may foster active liking and sharing of posts on social media, which in turn, might raise the public's awareness of COVID-19 and motivate them to take preventive measures. The sharing of COVID-19 posts is particularly important because this action can reach out to a large audience, potentially helping to contain the spread of the virus.


Assuntos
Betacoronavirus/patogenicidade , Infecções por Coronavirus/epidemiologia , Coronavirus/patogenicidade , Comunicação em Saúde/métodos , Pneumonia Viral/epidemiologia , Mídias Sociais/tendências , Humanos , Pandemias
4.
JMIR Mhealth Uhealth ; 8(8): e19529, 2020 Aug 10.
Artigo em Inglês | MEDLINE | ID: mdl-32716894

RESUMO

With all 50 US states reporting cases of coronavirus disease (COVID-19), people around the country are adapting and stepping up to the challenges of the pandemic; however, they are also frightened, anxious, and confused about what they can do to avoid exposure to the disease. Usual habits have been interrupted as a result of the crisis, and consumers are open to suggestions and strategies to help them change long-standing attitudes and behaviors. In response, a novel and innovative mobile communication capability was developed to present health messages in English and Spanish with links to fotonovelas (visual stories) that are accessible, easy to understand across literacy levels, and compelling to a diverse audience. While SMS text message outreach has been used to build health literacy and provide social support, few studies have explored the benefits of SMS text messaging combined with visual stories to influence health behaviors and build knowledge and self-efficacy. In particular, this approach can be used to provide vital information, resources, empathy, and support to the most vulnerable populations. This also allows providers and health plans to quickly reach out to their patients and members without any additional resource demands at a time when the health care system is severely overburdened.


Assuntos
Infecções por Coronavirus/prevenção & controle , Comunicação em Saúde/métodos , Pandemias/prevenção & controle , Pneumonia Viral/prevenção & controle , Envio de Mensagens de Texto , Infecções por Coronavirus/epidemiologia , Difusão de Inovações , Comportamentos Relacionados com a Saúde , Letramento em Saúde/estatística & dados numéricos , Humanos , Fotografação , Pneumonia Viral/epidemiologia , Estados Unidos/epidemiologia
5.
J Vis Commun Med ; 43(3): 139-149, 2020 Jul.
Artigo em Inglês | MEDLINE | ID: mdl-32643470

RESUMO

As the COVID-19 pandemic sweeps the globe, evolving containment measures have created an unprecedented need for rapid and effective science communication that is able to engage the public in behavioural change on a mass scale. Public health bodies, governments, and media outlets have turned to comics in this time of need and found a natural and capable medium for responding to the challenge. Comics have been used as a vehicle to present science in graphic narratives, harnessing the power of visuals, text, and storytelling in an engaging format. This perspective paper explores the emerging role and research supporting comics as a public health tool during the COVID-19 pandemic.


Assuntos
Infecções por Coronavirus/epidemiologia , Histórias em Quadrinhos como Assunto , Comunicação em Saúde/métodos , Pneumonia Viral/epidemiologia , Betacoronavirus , Humanos , Pandemias , Saúde Pública
7.
BMJ Open ; 10(7): e040999, 2020 07 14.
Artigo em Inglês | MEDLINE | ID: mdl-32665394

RESUMO

INTRODUCTION: Advance care planning (ACP) is associated with improved health outcomes for patients with cancer, and its absence is associated with unfavourable outcomes for patients and their caregivers. However, older adults do not complete ACP at expected rates due to patient and clinician barriers. We present the original design, methods and rationale for a trial aimed at improving ACP for older patients with advanced cancer and the modified protocol in response to changes brought by the COVID-19 pandemic. METHODS AND ANALYSIS: The Advance Care Planning: Promoting Effective and Aligned Communication in the Elderly study is a pragmatic, stepped-wedge cluster randomised trial examining a Comprehensive ACP Program. The programme combines two complementary evidence-based interventions: clinician communication skills training (VitalTalk) and patient video decision aids (ACP Decisions). We will implement the programme at 36 oncology clinics across three unique US health systems. Our primary outcome is the proportion of eligible patients with ACP documentation completed in the electronic health record. Our secondary outcomes include resuscitation preferences, palliative care consultations, death, hospice use and final cancer-directed therapy. From a subset of our patient population, we will collect surveys and video-based declarations of goals and preferences. We estimate 11 000 patients from the three sites will be enrolled in the study. ETHICS AND DISSEMINATION: Regulatory and ethical aspects of this trial include Institutional Review Board (IRB) approval via single IRB of record mechanism at Dana-Farber Cancer Institute, Data Use Agreements among partners and a Data Safety and Monitoring Board. We plan to present findings at national meetings and publish the results. TRIAL REGISTRATION NUMBER: NCT03609177; Pre-results.


Assuntos
Planejamento Antecipado de Cuidados , Betacoronavirus , Tomada de Decisão Clínica/métodos , Infecções por Coronavirus/prevenção & controle , Comunicação em Saúde/métodos , Neoplasias/terapia , Pandemias/prevenção & controle , Participação do Paciente/métodos , Pneumonia Viral/prevenção & controle , Idoso , Análise por Conglomerados , Humanos , Avaliação de Programas e Projetos de Saúde/métodos , Projetos de Pesquisa , Estados Unidos
9.
Can J Public Health ; 111(4): 477-479, 2020 08.
Artigo em Inglês | MEDLINE | ID: mdl-32696141

RESUMO

To promote the population's adherence to COVID-19 public health preventive measures, the Quebec (Canada) government solicited the assistance of local music artists. This commentary aims to demonstrate how music has been utilized to communicate the public health recommendations relative to the COVID-19 pandemic and to discuss the relevance of using music in this context, as supported by research. More specifically, music is discussed in terms of its powerful capacity to reach out to a large population pool; to capture the population's attention quickly and massively in spite of age, language, or cultural barriers; to effectively communicate messages; and to affect individuals' behaviours. In this regard, the current COVID-19 pandemic demonstrates how music can be utilized as a communication tool and offers an interesting perspective for the consideration of music in future public health research.


Assuntos
Infecções por Coronavirus/prevenção & controle , Comunicação em Saúde/métodos , Música , Pandemias/prevenção & controle , Pneumonia Viral/prevenção & controle , Saúde Pública , Infecções por Coronavirus/epidemiologia , Humanos , Pneumonia Viral/epidemiologia , Quebeque/epidemiologia
10.
Health Educ Behav ; 47(4): 531-535, 2020 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-32527161

RESUMO

As health professionals develop health communication for coronavirus disease 2019 (COVID-19), we implore that these communication approaches do not include fear appeals. Fear appeals, also known as scare tactics, have been widely used to promote recommended preventive behaviors. We contend that unintended negative outcomes can result from fear appeals that intensify the already complex pandemic and efforts to contain it. We encourage public health professionals to reevaluate their desire to use fear appeals in COVID-19 health communication and recommend that evidence-based health communication be utilized to address the needs of a specific community, help people understand what they are being asked to do, explain step-by-step how to complete preventative behaviors, and consider external factors needed to support the uptake of behaviors. To aid health professionals in redirecting away from the use of fear appeals, we offer a phased approach to creating health communication messages during the COVID-19 crisis.


Assuntos
Infecções por Coronavirus/epidemiologia , Infecções por Coronavirus/psicologia , Medo , Saúde Global , Comunicação em Saúde/métodos , Pneumonia Viral/epidemiologia , Pneumonia Viral/psicologia , Betacoronavirus , Controle de Doenças Transmissíveis/métodos , Infecções por Coronavirus/prevenção & controle , Humanos , Pandemias/prevenção & controle , Pneumonia Viral/prevenção & controle , Fatores de Risco
12.
Can J Public Health ; 111(3): 389-391, 2020 06.
Artigo em Inglês | MEDLINE | ID: mdl-32519085

RESUMO

In December 2019, a new severe respiratory coronavirus infection (COVID-19) was detected and has since spread across the globe to be ultimately declared a pandemic by the World Health Organization on March 11, 2020. For physicians and allied medical professionals, the period since has been marked by an increased and rapidly changing flow of information from multiple regional, national and international health authorities, regulating bodies and professional associations. Although social media platforms have an active presence in the instant dissemination of information and medical professionals display active participation in them, traditional channels such as email are still being emphasized as a means of communication. This article discusses the opportunities offered by social media platforms such as Facebook, Reddit and TikTok to disseminate medical information both for the use of physicians and as a means to communicate essential information to the public at large.


Assuntos
Infecções por Coronavirus/prevenção & controle , Saúde Global , Comunicação em Saúde/métodos , Disseminação de Informação/métodos , Pandemias/prevenção & controle , Pneumonia Viral/prevenção & controle , Mídias Sociais , Infecções por Coronavirus/epidemiologia , Humanos , Pneumonia Viral/epidemiologia
14.
Br J Soc Psychol ; 59(3): 607-617, 2020 Jul.
Artigo em Inglês | MEDLINE | ID: mdl-32557684

RESUMO

The novel coronavirus, COVID-19, proliferates as a contagious psychological threat just like the physical disease itself. Due to the growing death toll and constant coverage this pandemic gets, it is likely to activate mortality awareness, to greater or lesser extents, depending on a variety of situational factors. Using terror management theory and the terror management health model, we outline reactions to the pandemic that consist of proximal defences aimed at reducing perceived vulnerability to (as well as denial of) the threat, and distal defences bound by ideological frameworks from which symbolic meaning can be derived. We provide predictions and recommendations for shifting reactions to this pandemic towards behaviours that decrease, rather than increase, the spread of the virus. We conclude by considering the benefits of shifting towards collective mindsets to more effectively combat COVID-19 and to better prepare for the next inevitable pandemic.


Assuntos
Betacoronavirus , Infecções por Coronavirus/psicologia , Medo , Promoção da Saúde/métodos , Pneumonia Viral/psicologia , Infecções por Coronavirus/mortalidade , Infecções por Coronavirus/prevenção & controle , Mecanismos de Defesa , Negação em Psicologia , Comunicação em Saúde/métodos , Humanos , Pandemias/prevenção & controle , Pneumonia Viral/mortalidade , Pneumonia Viral/prevenção & controle , Comportamento de Redução do Risco , Autoimagem
15.
s.l; s.n; jun. 2020.
Não convencional em Português | LILACS, Coleciona SUS | ID: biblio-1102259

RESUMO

Em face da pandemia de COVID-19 declarada pela OMS, em 11 de março de 2020, o Ministério da Saúde, vem através deste documento, oferecer orientações aos gestores e profissionais de saúde sobre o manejo dos pacientes com suspeita ou confirmação de COVID-19 nos diversos pontos da Rede de Atenção à Saúde, com foco em uma assistência qualificada e em tempo oportuno, desde as pessoas assintomáticas até aquelas com manifestações mais severas da doença. A COVID-19 destaca-se pela rapidez de disseminação, dificuldade para contenção e gravidade. A vigilância epidemiológica de infecção humana pelo SARS-CoV-2 está sendo construída à medida que a OMS consolida as informações recebidas dos países e novas evidências técnicas e científicas são publicadas. Assim, as melhores e mais recentes evidências foram utilizadas na elaboração desse documento, mas, pela dinâmica da doença e produção de conhecimento associada a ela, atualizações poderão ser necessárias. Consideramos prerrogativas estruturantes do SUS para o adequado enfrentamento a desta pandemia: O provimento de infraestrutura com recursos humanos, equipamentos e suprimentos adequados; A comunicação clara, unificada e efetiva com a população e entre todos os pontos da rede assistencial; Uma regulação estratégica para direcionar a demanda às vagas adequadas a cada caso; A organização apropriada da força de trabalho; O apoio técnico aos profissionais, por ferramentas de telessaúde e educacionais diversas. Este material, construído de forma integrada e multidisciplinar, pretende ser este apoio útil e prático, seja na mesa do gestor, à beira do leito ou nos consultórios e domicílios, àqueles que de fato estão à frente da batalha contra o coronavírus, que merecem todo nosso respeito e gratidão.


Assuntos
Humanos , Pneumonia Viral , Sistema Único de Saúde/organização & administração , Infecções por Coronavirus/diagnóstico , Infecções por Coronavirus/prevenção & controle , Infecções por Coronavirus/terapia , Gestão em Saúde , Vigilância em Saúde Pública/métodos , Brasil , Comunicação em Saúde/métodos
16.
s.l; Paraná (Estado). Secretaria de Estado; jun. 2020.
Não convencional em Português | LILACS, Coleciona SUS | ID: biblio-1102899

RESUMO

O Plano de Contingência é um documento elaborado com o intuito de auxiliar o Estado do Paraná na resposta ao enfrentamento da pandemia pelo coronavírus, originada na cidade de Wuhan, na China, no final do ano de 2019. O vírus SARS CoV-2, causador da Doença COVID-19, pode determinar sérios danos à saúde das pessoas e à economia dos entes federados. Neste Plano estão definidas as responsabilidades da Secretaria de Estado e Secretarias Municipais de Saúde, em parceria com o Ministério da Saúde, na organização necessária para gestão e funcionamento dos serviços de saúde, de modo a atender as situações de emergência relacionadas à circulação do vírus no Paraná. O documento visa a integralidade das ações na prevenção e monitoramento da doença, bem como na assistência à saúde da população. As ações em andamento e as que serão implementadas devem promover a assistência adequada às pessoas, com sensível e oportuna atuação da vigilância em saúde, bem como ações de informação e comunicação. Para tanto, é necessário que os municípios mantenham seus planos de contingência atualizados, contemplando a realidade local para planejamento e organização de ações. Estas diretrizes têm por objetivo colaborar com os serviços de saúde na mitigação dos processos epidêmicos, comunicação de risco e na redução da morbimortalidade por COVID-19. As equipes de saúde no Sistema Único de Saúde (SUS) já desenvolvem diversas atividades de rotina e deverão dar sustentação às ações definidas neste Plano de Contingência.


Assuntos
Pneumonia Viral , Infecções por Coronavirus/prevenção & controle , Infecções por Coronavirus/epidemiologia , Planos de Contingência , Vigilância em Saúde Pública , Controle Sanitário de Aeroportos e Aeronaves , Controle Sanitário de Portos e Embarcações , Controle Sanitário de Fronteiras , Informação de Saúde ao Consumidor/métodos , Comunicação em Saúde/métodos
18.
Br J Hosp Med (Lond) ; 81(5): 1-4, 2020 May 02.
Artigo em Inglês | MEDLINE | ID: covidwho-476058

RESUMO

Following a number of epidemics in the 21st century, including Ebola and Middle East respiratory syndrome, the SARS-COV-2 virus, causing COVID-19 disease, was declared a pandemic health emergency of international concern in January 2020.


Assuntos
Grupo com Ancestrais do Continente Africano , Infecções por Coronavirus/etnologia , Competência Cultural , Comunicação em Saúde/métodos , Pneumonia Viral/etnologia , Betacoronavirus , Comorbidade , Grupos Étnicos , Conhecimentos, Atitudes e Prática em Saúde/etnologia , Humanos , Pandemias , Risco , Fatores de Risco , Fatores Sexuais , Fatores Socioeconômicos , Reino Unido/epidemiologia
19.
Int Orthop ; 44(6): 1019-1022, 2020 06.
Artigo em Inglês | MEDLINE | ID: covidwho-361209

RESUMO

The media play a key role in promoting public health and influencing debate regarding health issues; however, some topics seem to generate a stronger response in the public, and this may be related to how the media construct and deliver their messages. Mass media coverage of COVID-19 epidemic has been exceptional with more than 180,000 articles published each day in 70 languages from March 8 to April 8, 2020. One may well wonder if this massive media attention ever happened in the past and if it has been finally proven to be beneficial or even just appropriate. Surgical site and implant-related infections represent a substantial part of health care-associated infections; with an estimated overall incidence of 6% post-surgical infection, approximately 18 million new surgical site infections are expected each year globally, with 5 to 10% mortality rate and an astounding economic and social cost. In the current mediatic era, orthopaedic surgeons need to refocus some of their time and energies from surgery to communication and constructive research. Only raising mediatic awareness on surgical site and implant-related infections may tune up the volume of silent epidemics to a level that can become audible by governing institutions.


Assuntos
Infecções por Coronavirus/epidemiologia , Epidemias/estatística & dados numéricos , Comunicação em Saúde/métodos , Infecções/epidemiologia , Meios de Comunicação de Massa , Pneumonia Viral/epidemiologia , Betacoronavirus , Infecção Hospitalar/epidemiologia , Humanos , Incidência , Pandemias , Infecções Relacionadas à Prótese/epidemiologia , Saúde Pública , Infecção da Ferida Cirúrgica/epidemiologia
20.
Br J Hosp Med (Lond) ; 81(5): 1-4, 2020 May 02.
Artigo em Inglês | MEDLINE | ID: mdl-32468944

RESUMO

Following a number of epidemics in the 21st century, including Ebola and Middle East respiratory syndrome, the SARS-COV-2 virus, causing COVID-19 disease, was declared a pandemic health emergency of international concern in January 2020.


Assuntos
Grupo com Ancestrais do Continente Africano , Infecções por Coronavirus/etnologia , Competência Cultural , Comunicação em Saúde/métodos , Pneumonia Viral/etnologia , Betacoronavirus , Comorbidade , Grupos Étnicos , Conhecimentos, Atitudes e Prática em Saúde/etnologia , Humanos , Pandemias , Risco , Fatores de Risco , Fatores Sexuais , Fatores Socioeconômicos , Reino Unido/epidemiologia
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