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1.
Comput Intell Neurosci ; 2022: 7115627, 2022.
Artigo em Inglês | MEDLINE | ID: mdl-35528326

RESUMO

The information age of rapid development of tourism industry provides abundant travel information, but it also comes with the problem of information overload, which makes it difficult to meet the growing personalized needs of people. The traditional collaborative filtering recommendation algorithm (CFA) also suffers from the problem of data sparsity when the user population increases. Therefore, this study optimizes the CFA through the similarity factor and correlation factor and enhances the tourism sense of travel experience through the satisfaction balance strategy. The experimental results show that the improved CFA method has the highest average accuracy on the overall dataset and the best recommendation performance of the satisfaction balance strategy. Overall, the recommendation model in this study is useful for attraction selection of users and marketing optimization of travel companies.


Assuntos
Algoritmos , Turismo , Humanos , Indústrias , Marketing , Viagem
2.
Rom J Ophthalmol ; 66(1): 17-21, 2022.
Artigo em Inglês | MEDLINE | ID: mdl-35531450

RESUMO

During the last decade, Internet has become an essential element in Marketing due to the benefits that come along with it, especially, in services that may promote and distribute products and services easily. In scientific literature, any activity that involved on online selling of a product or a service was classified as being e-commerce. In the last few years, since the pandemic started, many sellers had to find innovative distribution methods by implementing the principles of Affiliate Marketing (AM). Unfortunately, the implementation of AM principles in health care services has not gained too much attention because there are not so many specialists who would identify AM guidelines and take into consideration the full potential of this form of Marketing. The aim of this review was to investigate the existing literature on health care services and Affiliate Marketing and to assess whether the principles of AM might be successfully applied in health care services, with a specific interest in Ophthalmology products.


Assuntos
Marketing , Oftalmologia , Comércio , Serviços de Saúde , Humanos , Pandemias
3.
PLoS One ; 17(5): e0268007, 2022.
Artigo em Inglês | MEDLINE | ID: mdl-35507570

RESUMO

The study intends to increase the marketing quantity of various commodities and promote the comprehensive development of the market. The study first discusses the principle and current situation of the emerging Immersive Marketing. Then, it analyzes the Deep Learning (DL) Neural Network (NN) model. Finally, a Personalized Recommendation System (PRS) is designed based on the Immersive Marketing environment using the Graph Neural Network (GNN) model. The proposed PRS based on the Immersive Graph Neural Network (IGNN) model has reflected higher advantages over other recommendation systems. The experiment results suggest that Immersive Marketing can fully reflect commodities' essential attributes and characteristics, improve users' shopping experience, and promote sales. Meanwhile, the IGNN-based PRS reported here gives users an elevated and immersive shopping experience and entertainment process. Lastly, the model comparison finds that the proposed IGNN outperforms other models. The optimal model parameters are verified as P@20 and R@20 to gain the highest composite index values. In particular, parameter R@20 gives the model a better performance over P@20. The study provides technical references for improving the marketing process of various commodities and entertainment products and contributes to marketing technology development.


Assuntos
Comportamento do Consumidor , Aprendizado Profundo , Atividades de Lazer , Marketing/métodos , Redes Neurais de Computação
4.
Subst Abus ; 43(1): 1116-1119, 2022.
Artigo em Inglês | MEDLINE | ID: mdl-35499400

RESUMO

Background: The COVID-19 pandemic has been accompanied by increases in cannabis consumption, which might relate to dispensary marketing activities. As part of an ongoing project monitoring cannabis dispensary websites in Northern California and Reno, Nevada, we noticed many websites added announcements and "pop-up" communications in response to lockdowns. This brief report describes the cannabis dispensary website communications related to COVID-19 with the aim to provide insight into emerging marketing messages that may increase cannabis consumption in times of crisis. Methods: Content analysis of COVID-19 announcements present on cannabis dispensary websites in San Francisco/Alameda Counties (n = 32), and the Reno area (n = 15) in April-May 2020 shortly after lockdowns were implemented. Results: COVID-19 announcements were present on 25/32 (78%) of dispensary websites in San Francisco/Alameda and 9/15 (60%) of websites in the Reno area. Almost all COVID-19 announcements (88% San Francisco/Alameda, 89% Reno) announced operational changes such as delivery or curbside pickup services, 72% and 56% respectively announced patron/employee safety measures. Health related messages were present; about half of website announcements referred to government/health authorities, 44% of Reno area announcements used healthcare rhetoric, and some San Francisco/Alameda announcements included suggestions for using cannabis to mitigate infection risk or manage anxiety. Conclusions: Most cannabis dispensaries in the study region implemented COVID-19 pandemic operational changes to maintain product availability, and many positioned their identity with health - either by referring to health authorities, or using health rhetoric, and a minority gave health advice. Cannabis dispensary websites provide a timely snapshot of marketing practices that may contribute to increases in cannabis use during stressful events.


Assuntos
COVID-19 , Cannabis , Controle de Doenças Transmissíveis , Humanos , Marketing , Pandemias/prevenção & controle
5.
Cogn Res Princ Implic ; 7(1): 28, 2022 Apr 01.
Artigo em Inglês | MEDLINE | ID: mdl-35362845

RESUMO

Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attraction to scent in household products we propose a novel three-factor framework, comprising functional benefits (malodor mitigation, base odor coverage, freshening), in-use experience benefits (cleanliness, efficacy, pleasure), and emotional benefits (increasing in confidence, mood and nostalgia). To support this framework, we present new data from a market research survey on US consumer purchasing habits and attitudes towards home cleaning, laundry, and air freshening products. Further substantiating our framework, a focused review of olfactory psychological science illustrating the central role of scent in cognition, wellbeing, motivated behavior, and social behavior, as well as sensory marketing research highlights the benefits and implications of scent in consumer household products. Based on our three-factor framework we go on to discuss the potential for scent to influence health and raise issues to consider (such as potential negative responding to fragranced products). We conclude by showcasing new opportunities for future research in olfactory science and on scented household products that can advance the positive impacts of scent.


Assuntos
Comportamento do Consumidor , Produtos Domésticos , Atitude , Humanos , Marketing , Odorantes
6.
Comput Intell Neurosci ; 2022: 6170335, 2022.
Artigo em Inglês | MEDLINE | ID: mdl-35463233

RESUMO

Under the advance of computational intelligence, customer relationship management system based on data mining technology can not only bring more economic benefits to an enterprise but also improve the management and decision-making level of Chinese enterprises. In this paper, the application of data mining technology in customer relationship management (CRM) is analyzed, and four data mining modes are realized: customer classification, cross-marketing, customer acquisition, and customer retention. In the data mining module, SPRINT classification algorithm is used in customer classification. At the same time, FP-growth, an association rule algorithm without candidate set, is applied in cross-marketing, which enhances the practicability of the system. The algorithm of optimal customer retention strategy under digital intelligence technology is adopted in customer retention, which makes up for the shortcomings of traditional CRM system and helps enterprises to better operate and adjust marketing strategies.


Assuntos
Mineração de Dados , Marketing , Algoritmos , Tecnologia
7.
Appetite ; 174: 106013, 2022 Jul 01.
Artigo em Inglês | MEDLINE | ID: mdl-35367294

RESUMO

Front-of-pack health imagery can shape people's inferences about food products' health benefits, even leading people to falsely remember reading health claims they never saw. However, research has typically examined these effects in situations where participants have little contextual information to guide their inferences about a product. The present research aimed to replicate the finding that front-of-pack health imagery leads participants to falsely remember reading health claims. It also extends that finding, by exploring whether this effect is moderated by the presence of contextual information signaling the product's actual 'healthiness'. In two pre-registered experiments, participants saw images of fictitious food products accompanied by written nutrition claims. Some of the products contained a health-related image whereas others did not. The supposed 'healthiness' of each product was manipulated by altering the color of the products' multiple traffic light (MTL) label (Experiment 1), or with an explicit healthiness statement (Experiment 2). Participants then attempted to remember the written claims that had appeared on each product's packaging. Health-related images increased participants' tendency to falsely remember reading health claims. But this was true regardless of whether or not participants saw contextual cues about the products' healthiness, either indirectly (Experiment 1) or directly (Experiment 2). These findings suggest that the presence of health imagery on a food product's package can lead consumers to infer health benefits, even when other, more direct cues indicate that the product is unhealthy. This research informs debates on safeguarding consumers from potentially misleading health claims, through the regulation of imagery in food marketing.


Assuntos
Rotulagem de Alimentos , Alimentos , Comportamento de Escolha , Comportamento do Consumidor , Rotulagem de Alimentos/métodos , Preferências Alimentares , Nível de Saúde , Humanos , Marketing , Valor Nutritivo
8.
Artigo em Inglês | MEDLINE | ID: mdl-35409928

RESUMO

Although marketing authorisation holders (MAHs) are involved in monitoring medication safety, it was unclear how they experience their role and current monitoring activities in pregnancy. Therefore, a qualitative study using online focus groups with MAHs and the Belgian umbrella organisation of MAHs was conducted in June-July 2021. In total, 38 representatives of nine organisations participated. Overall, participants reported multiple difficulties with data collection, including underreporting, collection of incomplete information, and loss to follow-up. The limited number of high-quality data collected, the unknown denominator and the lack of comparator data complicate MAHs' data processing activities, preventing them to timely provide evidence in the pregnancy label. Three 'conflicts' inherent to the specific position of MAHs were identified explaining the difficulties they experience, i.e., (1) mistrust from patients and healthcare professionals (HCPs); (2) MAHs' legal obligations and regulatory framework; (3) MAHs' position outside the healthcare context. To overcome these barriers, MAHs suggested that data registration should occur in close collaboration with patients and HCPs, organised within the healthcare context and performed by using a user-friendly system. In conclusion, the reported difficulties and underlying conflicts of MAHs highlight the need for more effective, collaborative data collection strategies to generate new evidence on this topic.


Assuntos
Monitoramento de Medicamentos , Pessoal de Saúde , Feminino , Grupos Focais , Humanos , Marketing , Gravidez , Pesquisa Qualitativa
9.
Comput Intell Neurosci ; 2022: 5052711, 2022.
Artigo em Inglês | MEDLINE | ID: mdl-35449750

RESUMO

In order to realize accurate marketing by analyzing customer individual demand, a new quantitative Kano model method is put forward, and it is helpful to provide customized products for heterogeneous customer classification groups. By improving the traditional Kano model, the customer satisfaction and the importance degree of products are defined, and the quantitative Kano demand model is established. Customers are classified as the price preference group, the brand preference group, and the service priority group, and decision-making of product attribute quality improvement for customer classification is realized. Lastly, electric vehicles (EVs) are selected as a study case, and their various demands for different classifications of customers are discussed by questionnaire survey and calculation of satisfaction and the importance degree. Furthermore, different customer group demands are classified as attractive demands, expected demands, nondifferential demands, or essential demands, and the important product attribute acquisition process for various customers is discussed to improve enterprise market competitiveness.


Assuntos
Comportamento do Consumidor , Marketing , Nigéria , Projetos de Pesquisa , Inquéritos e Questionários
10.
Glob Health Sci Pract ; 10(2)2022 Apr 28.
Artigo em Inglês | MEDLINE | ID: mdl-35487548

Assuntos
Marketing , Humanos
11.
Subst Use Misuse ; 57(7): 1156-1159, 2022.
Artigo em Inglês | MEDLINE | ID: mdl-35422191

RESUMO

BACKGROUND: Exposure to alcohol marketing is positively associated with alcohol consumption. However, few research studies have tested alcohol marketing's effect on other alcohol-related outcomes. Consequently, the current study sought to identify associations between exposure to alcohol marketing and alcohol-related consequences in young adults. Methods: A secondary analysis of the 2020 Rhode Island Young Adult Survey was conducted. Participants were lifetime drinkers (n = 390) who were 18 to 25 years old and lived in Rhode Island for at least part of 2020. Past 30 day exposure to 6 forms of alcohol marketing was assessed. Alcohol consequences were measured using 8 items from the Brief Young Adult Alcohol Consequences Questionnaire. Logistic regression models were adjusted for AUDIT score, age, race/ethnicity, gender, sexual orientation, employment status, and enrollment in school. Results: 92.3% of participants reported past 30 days exposure to any form of alcohol marketing. 43.6% of participants reported experiencing any alcohol-related consequence. Exposure to any form of alcohol marketing was positively associated with experiencing alcohol-related consequences (OR[95% CI] = 3.35 [1.19, 9.44]). After disaggregation by marketing type, only television exposure remained significantly associated with alcohol-related consequences (OR[95% CI] = 1.85 [1.06, 3.24]). Conclusions: Exposure to alcohol advertising on television may be positively associated with experiencing negative alcohol consequences in young adults. If confirmed, the findings may renew interest in strengthening alcohol marketing guidelines and regulations.


Assuntos
Publicidade , Marketing , Adolescente , Adulto , Consumo de Bebidas Alcoólicas , Etanol , Feminino , Humanos , Masculino , Televisão , Adulto Jovem
12.
Artigo em Inglês | MEDLINE | ID: mdl-35457736

RESUMO

The emergence of new psychoactive substances has earned a great deal of attention, and several reports of acute poisoning and deaths have been issued involving, for instance, synthetic opiates. In recent years, there have been profound alterations in the legislation concerning consumption, marketing, and synthesis of these compounds; rapid alert systems have also been subject to changes, and new substances and new markets, mainly through the internet, have appeared. Their effects and how they originate in consumers are still mostly unknown, primarily in what concerns chronic toxicity. This review intends to provide a detailed description of these substances from the point of view of consumption, toxicokinetics, and health consequences, including case reports on intoxications in order to help researchers and public health agents working daily in this area.


Assuntos
Drogas Ilícitas , Analgésicos Opioides , Marketing , Psicotrópicos , Saúde Pública
13.
Artigo em Inglês | MEDLINE | ID: mdl-35457759

RESUMO

COVID-19 has impacted economic and social conditions around the globe. In a post-pandemic world, the labor models have been shifting in favor of working from home and shopping toward online purchasing through mobile devices. The pandemic has, in addition to disrupting the world economy, triggered changes in consumer behavior that require a rethinking of marketing efforts from the consumer's perspective and a fundamental shift in branding strategies and managerial thinking. This paper expanded the understanding of the mobile consumer behavior of Generation Z consumers in China by examining the changes in their behavior in response to the pandemic. We used a structural equation model (SEM) to show that, in mobile shopping, the hedonic experience has played an essential role in signaling brand conspicuousness and product aesthetics, in turn promoting brand identity and associated behavioral reactions. The paper concludes with a discussion of the implications of these changes for branding identity and brand management.


Assuntos
COVID-19 , COVID-19/epidemiologia , Comportamento do Consumidor , Humanos , Marketing , Modelos Teóricos , Pandemias
14.
Artigo em Inglês | MEDLINE | ID: mdl-35457307

RESUMO

Black young adults experience disparately high rates of cigar use and its health consequences. Little research has explored community-level influences on cigar smoking in this population, especially concerning product-specific influences and cigar smokers' perceptions. We conducted in-depth interviews with 40 Black young adult (ages 21-29) cigar smokers in the Washington, D.C. area and analyzed themes regarding physical and sociocultural community-level factors perceived to influence cigar use. Themes were further analyzed based on participants' predominant cigar products (cigarillos, large cigars, blunts). Participants reported easy access to affordable cigarillos, widespread cigarillo sales and targeted marketing, norms of cigar and blunt smoking for stress relief, socialization, and cultural participation, and ubiquitous cigar and blunt smoking cues, all of which promoted cigar use in their communities. Future research should further explore how community-level influences contribute to disproportionate cigar use among Black young adults. Our findings suggest that programs and policies addressing physical and sociocultural community-level pro-smoking influences may help mitigate cigar smoking disparities.


Assuntos
Fumar Charutos , Produtos do Tabaco , Adulto , Comércio , Humanos , Marketing , Fumar/epidemiologia , Adulto Jovem
15.
NPJ Prim Care Respir Med ; 32(1): 14, 2022 Apr 11.
Artigo em Inglês | MEDLINE | ID: mdl-35410990

RESUMO

E-cigarette usage (also known as e-cigarettes or vaping products) has increasingly been recognized as a global public health problem. One challenge in particular involves their marketing to minors (teenagers and children) and the rising prevalence of use in this population. E-cigarettes unnecessarily expose minors to health risks, these include respiratory health problems, such as exacerbations of asthma, bronchitis, and respiratory-tract irritation. Nicotine, commonly found in e-cigarettes, is also associated with cognitive impairment and neurodevelopmental problems. E-cigarettes are also risk factors for downstream substance use, including cigarettes and cannabis initiation (the gateway hypothesis), which compounds health risks in dual users. Current public health preventative and intervention studies are limited, and there is a clear need for more interventions that may prevent usage and assist with cessation in this vulnerable population. Physician education and screening uptake should also be enhanced. Stricter public health policy and protection measures are also needed on a global scale to limit e-cigarette exposure in minors.


Assuntos
Sistemas Eletrônicos de Liberação de Nicotina , Vaping , Adolescente , Criança , Humanos , Marketing , Políticas , Saúde Pública , Vaping/efeitos adversos , Vaping/epidemiologia
16.
BMJ Open ; 12(4): e055872, 2022 Apr 12.
Artigo em Inglês | MEDLINE | ID: mdl-35414555

RESUMO

OBJECTIVE: To understand the views of public and private sector health professionals on commercial milk formula, to describe their exposure to companies that market commercial milk formula within their workplaces and to describe their awareness of South African (SA) regulations. DESIGN: A qualitative study consisting of semistructured interviews. SETTING: The study was conducted in Cape Town and Johannesburg, SA. PARTICIPANTS: Forty health professionals who had regular contact with pregnant or postnatal women were interviewed between February 2020 and February 2021. RESULTS: Analysis of the interviews revealed six themes. Health professionals in the private sector reported frequent contact with industry representatives with over two-thirds reporting exposure to industry representatives to present products, provide training or sponsor educational activities. Participants held strong opinions regarding the equivalency of breastfeeding to commercial milk formula citing information from industry representatives and product packaging. Health professionals were very knowledgeable on so-called formulas for special medical purposes and these were valued as solutions to infant feeding challenges. Of the 40 health professionals interviewed, less than half (19) had ever heard of the SA regulation related to marketing of breast milk substitutes (R991). CONCLUSIONS: This study demonstrates clearly that health professionals, particularly in the private sector, are exposed to and promote the use of commercial milk formula among SA women. The findings of this study should be used to catalyse policy responses, social movements, consumer and professional association action to strengthen monitoring and enforcement of the Code regulations in order to protect breastfeeding and support the optimal health and well-being of the population.


Assuntos
Substitutos do Leite , Leite , Animais , Aleitamento Materno , Feminino , Humanos , Lactente , Marketing , Gravidez , África do Sul
17.
BMC Health Serv Res ; 22(1): 582, 2022 Apr 30.
Artigo em Inglês | MEDLINE | ID: mdl-35490211

RESUMO

BACKGROUND: In Russia, remote retail trade of over-the-counter (OTC) medicines was legalised. According to statistics as of April 2020, consumer demand in the categories of "online pharmacies" increased by 803%. METHODS: The study was conducted in two stages by cross-sectional method using a structured questionnaire in the central region of Russia: 1st stage - July-August 2020; 2nd stage - February-March 2021. The results of the study were obtained using qualitative (method of discussions in focus groups) and quantitative methods (survey) of sociological research, logical and statistical analysis. The representativeness of the data was ensured by a sufficient sample size including 1194 consumers (with confidence probability = 0.95 and confidence interval ≤ 0.05). RESULTS: The number of respondents fully supporting the legalisation of online trade in medicines increased. Consumer attitudes towards online commerce depend on the age group of the respondents. 1.5 times more respondents over 46 years (12.1%) are strongly against distance selling of medicines compared to survey participants aged 18 to 25 years (7.8%). Six months after the first survey, no respondent strongly opposed the sale of prescription medicines through the internet, whereas in the first survey half of consumers held this view. The percentage of respondents who considered pharmaceutical counselling when purchasing medicines online as extremely important decreased by a factor of 4 over time (10.9%) M (08.2020) = 3.66 (0.992); M (03. 2021) = 3.17 (0.981) t = 7.66 (p < 0.05). Consumers consider accessibility for people with disabilities (80.3%) to be the most significant advantage of distance selling medicines. CONCLUSION: Consumer demand for the purchase of medicines online will grow as this type of sale has undeniable advantages. However, some risks remain when buying medicines online.


Assuntos
Marketing , Medicamentos sem Prescrição , Atitude , Comportamento do Consumidor , Estudos Transversais , Humanos
18.
Cad Saude Publica ; 37Suppl 1(Suppl 1): e00153120, 2022.
Artigo em Inglês, Português | MEDLINE | ID: mdl-35395064

RESUMO

Regulatory measures are among the strategies for the promotion of adequate and healthy diet recommended by the Brazilian National Food and Nutrition Policy (PNAN). Although other actions in the promotion of adequate and healthy diet have made strides in Brazil, regulatory measures have made slow progress. The study aimed to identify and describe factors related to the development and implementation of the principal regulatory measures for the protection of adequate and healthy diet in Brazil in the last 20 years. This qualitative document study assessed a series of federal regulatory measures for the protection of adequate and healthy diet proposed or in discussion from 1999 to 2020. They include the regulation of food advertising, regulation of food product marketing in schools, implementation of mandatory front-of-package labeling on foods, and taxation of sugary drinks. Most of the barriers identified were strategies in corporate political activity led by the private sector, especially by the food industry. The Corporate political activity practices used in the various stages of policy processes include legal actions against the State, substitution of policies (suggesting voluntary or ineffective alternatives), opposition, fragmentation, and destabilization with attempts at support from the community. During the study period, none of the measures was approved. Given this scenario, barriers to the approval of regulatory measures for the protection of adequate and healthy diet need to be overcome in Brazil.


Medidas regulatórias estão entre as estratégias de promoção da alimentação adequada e saudável preconizadas pela Política Nacional de Alimentação e Nutrição (PNAN). Embora outras ações de promoção da alimentação adequada e saudável tenham avançado no Brasil, essas medidas progridem lentamente. O objetivo do trabalho é identificar e descrever fatores relacionados ao desenvolvimento e à implementação das principais medidas regulatórias de proteção da alimentação adequada e saudável no Brasil nos últimos 20 anos. É um estudo qualitativo documental que avaliou algumas medidas regulatórias de proteção à alimentação adequada e saudável federais, propostas ou em discussão, entre 1999 e 2020. São elas: regulação da publicidade de alimentos; regulação da comercialização de alimentos no ambiente escolar; implantação da rotulagem nutricional frontal obrigatória de alimentos; e tributação de bebidas adoçadas. A maioria das barreiras identificadas foram estratégias de atividade política corporativa protagonizadas pelo setor privado, principalmente, pela indústria de alimentos. Dentre as estratégias de atividade política corporativa utilizadas em diversas etapas dos processos políticos destacam-se: ações judiciais contra a ação do Estado; substituição de políticas sugerindo alternativas voluntárias ou inefetivas; oposição, fragmentação e desestabilização, com busca de apoio da comunidade. No período estudado, nenhuma das medidas foi aprovada. Diante desse cenário, os obstáculos para aprovação das medidas regulatórias de proteção a alimentação adequada e saudável necessitam ser superados no Brasil.


Las medidas regulatorias están entre las estrategias de promoción de la alimentación adecuada y saludable, preconizadas por la Política Nacional de Alimentación y Nutrición (PNAN). A pesar de que otras acciones de promoción de la alimentación adecuada y saludable hayan avanzado en Brasil, esas medidas progresan lentamente. El objetivo del estudio es identificar y describir factores relacionados con el desarrollo y la implementación de las principales medidas regulatorias de protección de la alimentación adecuada y saludable en Brasil durante los últimos 20 años. Se trata de un estudio cualitativo documental, que evaluó algunas medidas regulatorias de protección a las alimentación adecuada y saludable federales, propuestas o en discusión, entre 1999 y 2020. Son las siguientes: regulación de la publicidad de alimentos; regulación de la comercialización de alimentos en el entorno escolar; implementación del etiquetado nutricional frontal obligatorio de alimentos; y tributación de bebidas azucaradas. La mayoría de las barreras identificadas fueron estrategias de actividade política corporativa, protagonizadas por el sector privado, principalmente, por la industria de alimentos. Entre las estrategias de actividade política corporativa utilizadas en diversas etapas de los procesos políticos se destacan: acciones judiciales contra la acción del Estado; sustitución de políticas sugiriendo alternativas voluntarias o inefectivas; oposición, fragmentación y desestabilización, con búsqueda de apoyo de la comunidad. En el periodo estudiado, ninguna de las medidas fue aprobada. Ante este escenario, en Brasil, se necesitan superar los obstáculos para la aprobación de las medidas regulatorias de protección a la alimentación adecuada y saludable.


Assuntos
Dieta Saudável , Política Nutricional , Brasil , Indústria Alimentícia , Humanos , Marketing
19.
Artigo em Russo | MEDLINE | ID: mdl-35439375

RESUMO

The National Russian pharmaceutical market is exposed to strong impact of external environment therefore its transformation is inevitable. Yet, development of market is strategically important for Russia that requires permanent monitoring and timely development of normative documents and target programs focused on supporting of population social guarantees. The global digitization of all industries, including pharmaceutical revealed urgent necessity in shifting accents to area of internet-marketing and internet-trade while elaborating rules of realization of sales of medications. The economical and political actualities of further advancing of concept of import substitution, development of mechanisms of state support of all agents of pharmaceutic market and also strategy of pricing considering transition of trade process to digital rails.


Assuntos
Comércio , Marketing , Custos e Análise de Custo , Preparações Farmacêuticas , Federação Russa
20.
Math Biosci Eng ; 19(5): 4407-4428, 2022 Mar 02.
Artigo em Inglês | MEDLINE | ID: mdl-35430821

RESUMO

In addition to spreading information among friends, information can also be pushed through marketing accounts to non-friends. Based on these two information dissemination channels, this paper establishes a Susceptible-Infection-Marketing-Removed (SIMR) rumor propagation model. First, we obtain the basic reproduction number $ R_0 $ through the next generation matrix. Second, we prove that the solutions of the model are uniformly bounded and discuss asymptotically stable of the rumor-free equilibrium point and the rumor-prevailing equilibrium point. Third, we propose an optimal control strategy for rumors to control the spread of rumors in the network. Finally, the above theories are verified by numerical simulation methods and the necessary conclusions are drawn.


Assuntos
Amigos , Disseminação de Informação , Número Básico de Reprodução , Humanos , Marketing
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