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[Application of marketing strategies for the management of public hospitals from the viewpoint of the staff members]. / La aplicación del marketing en hospitales públicos desde la perspectiva de los funcionarios: el caso de un hospital del sur de Chile.
Riveros S, Jorge; Berné M, Carmen.
Affiliation
  • Riveros S J; Instituto de Administración, Universidad Austral de Chile. jriveros@uach.cl
Rev Med Chil ; 134(3): 353-60, 2006 Mar.
Article in Es | MEDLINE | ID: mdl-16676110
Subject(s)
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Collection: 01-internacional Database: MEDLINE Main subject: Personnel, Hospital / Marketing of Health Services / Attitude of Health Personnel / Hospitals, Public Type of study: Diagnostic_studies / Qualitative_research Limits: Female / Humans / Male Country/Region as subject: America do sul / Chile Language: Es Journal: Rev Med Chil Year: 2006 Document type: Article Country of publication:
Search on Google
Add to My VHL
Print
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PubMed Links

Collection: 01-internacional Database: MEDLINE Main subject: Personnel, Hospital / Marketing of Health Services / Attitude of Health Personnel / Hospitals, Public Type of study: Diagnostic_studies / Qualitative_research Limits: Female / Humans / Male Country/Region as subject: America do sul / Chile Language: Es Journal: Rev Med Chil Year: 2006 Document type: Article Country of publication: