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Food choice motives, attitude towards and intention to adopt personalised nutrition.
Rankin, Audrey; Bunting, Brendan P; Poínhos, Rui; van der Lans, Ivo A; Fischer, Arnout Rh; Kuznesof, Sharron; Almeida, Mdv; Markovina, Jerko; Frewer, Lynn J; Stewart-Knox, Barbara J.
Affiliation
  • Rankin A; 1School of Pharmacy,Queens University Belfast,Belfast,UK.
  • Bunting BP; 2Psychology Research Institute,Ulster University,Belfast,UK.
  • Poínhos R; 3Faculty of Nutrition and Food Sciences,University of Porto,Porto,Portugal.
  • van der Lans IA; 4Marketing and Consumer Behaviour Group,Wageningen University,Wageningen,The Netherlands.
  • Fischer AR; 4Marketing and Consumer Behaviour Group,Wageningen University,Wageningen,The Netherlands.
  • Kuznesof S; 5School of Agriculture, Food and Rural Development,Newcastle University,Newcastle upon Tyne,UK.
  • Almeida M; 3Faculty of Nutrition and Food Sciences,University of Porto,Porto,Portugal.
  • Markovina J; 6Division of Psychology,University of Bradford,Richmond Road, Bradford,West Yorkshire,BD7 1DP,UK.
  • Frewer LJ; 5School of Agriculture, Food and Rural Development,Newcastle University,Newcastle upon Tyne,UK.
  • Stewart-Knox BJ; 6Division of Psychology,University of Bradford,Richmond Road, Bradford,West Yorkshire,BD7 1DP,UK.
Public Health Nutr ; 21(14): 2606-2616, 2018 10.
Article in En | MEDLINE | ID: mdl-29771231
ABSTRACT

OBJECTIVE:

The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns.Design/SettingA survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition.

SUBJECTS:

Nationally representative samples were recruited in nine EU countries (n 9381).

RESULTS:

Structural equation modelling indicated that the food choice motives 'weight control', 'mood', 'health' and 'ethical concern' had a positive association and 'price' had a negative association with attitude towards, and intention to adopt, personalised nutrition. 'Health' was positively associated and 'familiarity' negatively associated with attitude towards personalised nutrition. The effects of 'weight control', 'ethical concern', 'mood' and 'price' on intention to adopt personalised nutrition were partially mediated by attitude. The effects of 'health' and 'familiarity' were fully mediated by attitude. 'Sensory appeal' was negatively and directly associated with intention to adopt personalised nutrition.

CONCLUSIONS:

Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Attitude to Health / Intention / Food Preferences / Diet, Healthy / Motivation Type of study: Qualitative_research Aspects: Determinantes_sociais_saude / Ethics Limits: Adolescent / Adult / Aged / Female / Humans / Male / Middle aged Language: En Journal: Public Health Nutr Journal subject: CIENCIAS DA NUTRICAO / SAUDE PUBLICA Year: 2018 Document type: Article Affiliation country:
Fulltext
Add to My VHL
Print
XML
PubMed Links
Search on Google

Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Attitude to Health / Intention / Food Preferences / Diet, Healthy / Motivation Type of study: Qualitative_research Aspects: Determinantes_sociais_saude / Ethics Limits: Adolescent / Adult / Aged / Female / Humans / Male / Middle aged Language: En Journal: Public Health Nutr Journal subject: CIENCIAS DA NUTRICAO / SAUDE PUBLICA Year: 2018 Document type: Article Affiliation country: