How and Why Consumers View "Little Cigars" as Legally-Defined Cigarettes.
Tob Regul Sci
; 5(2): 124-134, 2019 Mar.
Article
in En
| MEDLINE
| ID: mdl-34765697
ABSTRACT
OBJECTIVE:
To test if consumers perceive filtered "little cigars" as legally-defined cigarettes and identify features they associate with cigarettes but not little cigars and vice versa.METHODS:
1,030 adults (mean age 31.1 years, 34% male, 25% non-white) were randomized in a 2×2 between-subjects experiment to view images of filtered "little cigars" that varied by package labeling (cigars yes/no) and the product displayed in front of the packaging (filtered "little cigar" or cigarette). Measures assessed participants' perceptions that the product shown can be used as a substitute for cigarettes and features perceived to be associated with cigarettes vs. little cigars.RESULTS:
Participants perceived filtered "little cigars" as substitutes for cigarettes, perceived certain features to be more like little cigars (e.g., no filter/tip, wrapped in tobacco leaf) and others to be more like cigarettes (e.g., filtered, could be inhaled deeply). In analysis of covariance assessing experimental condition effects, participants viewing images of cigarettes had stronger perceptions that filtered "little cigars" could be used as cigarette substitutes and had cigarette characteristics, but the effect was small.CONCLUSIONS:
This study provides new evidence that filtered "little cigars" are perceived by consumers as cigarettes under current laws and identifies features distinguishing little cigars from cigarettes.
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Type of study:
Clinical_trials
/
Prognostic_studies
Language:
En
Journal:
Tob Regul Sci
Year:
2019
Document type:
Article