The Role of Culturally Appropriate Mediated Communication Strategies to Reduce Hepatitis B and Liver Cancer Disparities.
J Health Commun
; 29(7): 440-449, 2024 Jul 02.
Article
in En
| MEDLINE
| ID: mdl-38832597
ABSTRACT
Asian, Pacific Islander, African, and Caribbean communities in the U.S. are heavily impacted by chronic hepatitis B (HBV) and hepatocellular carcinoma (HCC). Educating these groups about the link between the two diseases is imperative to improve screening rates and health outcomes. This study aims to identify and incorporate preferred mediated communication methods into community-specific educational campaigns which emphasize the connection between the conditions, to promote uptake of prevention and management behaviors for HBV and HCC. Fifteen focus groups and two key informant interviews were conducted with Micronesian, Chinese, Hmong, Nigerian, Ghanaian, Vietnamese, Korean, Somali, Ethiopian, Filipino, Haitian, and Francophone West African communities. Data were analyzed using thematic coding and analysis. Findings demonstrate that all communities preferred materials be offered in both English and native languages and requested that materials highlight the connection between HBV and HCC. Delivery channel preferences and messaging themes varied by group. This study provides insight into community-specific preferences for learning about HBV and HCC. The findings can be used to design culturally and linguistically tailored, multi-platform, health education campaigns to facilitate improved HBV screening and vaccination rates and increase knowledge about HCC risk among highly impacted communities in the U.S.
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Focus Groups
/
Liver Neoplasms
Limits:
Adult
/
Female
/
Humans
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Male
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Middle aged
Country/Region as subject:
America do norte
Language:
En
Journal:
J Health Commun
/
J. health commun
/
Journal of health communication
Journal subject:
SAUDE PUBLICA
/
SERVICOS DE SAUDE
Year:
2024
Document type:
Article
Affiliation country:
Country of publication: