Consumer behaviour and attitudes towards low-calorie products in Europe.

ABSTRACT

A number of observations and conclusions can be made based on the data we have just seen (1) There are large differences across the countries in terms of penetration of 'light' products. (2) The penetration of low-fat products is higher than that of low-sugar products. (3) Penetration of both low fat and low sugar products is higher among women than among men. (4) Penetration of both low-fat and low-sugar products is not dependent on age. (5) Consumption relates to penetration. (6) Consumer concerns about fat are greater than about sugar. (7) Consumer concerns about fat are at approximately the same level across Europe. (8) Concern about fat and sugar seems to increase with age. (9) Overweight is a problem for a third of the population across Europe. (10) Overweight is higher among men than among women. (11) Overweight increases with age.