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The message development tool: a case for effective operationalization of messaging in social marketing practice.
Mattson, Marifran; Basu, Ambar.
Affiliation
  • Mattson M; Department of Communication, Purdue University, West Lafayette, Indiana 47907-2098, USA. mmattson@purdue.edu
Health Mark Q ; 27(3): 275-90, 2010 Jul.
Article in En | MEDLINE | ID: mdl-20706895
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Breast Feeding / Marketing of Health Services / Social Marketing / Health Promotion Limits: Humans Country/Region as subject: Oceania Language: En Journal: Health Mark Q Year: 2010 Document type: Article Affiliation country: United States Country of publication: United kingdom
Fulltext
Add to My VHL
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Breast Feeding / Marketing of Health Services / Social Marketing / Health Promotion Limits: Humans Country/Region as subject: Oceania Language: En Journal: Health Mark Q Year: 2010 Document type: Article Affiliation country: United States Country of publication: United kingdom