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Predicting consumer behavior: using novel mind-reading approaches.
Calvert, Gemma A; Brammer, Michael J.
Affiliation
  • Calvert GA; Nanyang Business School, Nanyang Technological University and the Institute for Asian Consumer Insight, Singapore. gcalvert@ntu.edu.sg
IEEE Pulse ; 3(3): 38-41, 2012.
Article in En | MEDLINE | ID: mdl-22678839
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Algorithms / Pattern Recognition, Automated / Artificial Intelligence / Choice Behavior / Marketing Type of study: Prognostic_studies / Risk_factors_studies Limits: Humans Language: En Journal: IEEE Pulse Journal subject: ENGENHARIA BIOMEDICA Year: 2012 Document type: Article Affiliation country: Singapore Country of publication: United States
Fulltext
Add to My VHL
Print
XML
PubMed Links
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Algorithms / Pattern Recognition, Automated / Artificial Intelligence / Choice Behavior / Marketing Type of study: Prognostic_studies / Risk_factors_studies Limits: Humans Language: En Journal: IEEE Pulse Journal subject: ENGENHARIA BIOMEDICA Year: 2012 Document type: Article Affiliation country: Singapore Country of publication: United States