Development, Implementation, and Evaluation of Active Lions: A Campaign to Promote Active Travel to a University Campus.
Am J Health Promot
; 32(3): 536-545, 2018 03.
Article
in En
| MEDLINE
| ID: mdl-29214813
PURPOSE: To outline the development, implementation, and evaluation of a multistrategy intervention to promote active transportation, on a large university campus. DESIGN: Single group pilot study. SETTING: A large university in the Northeastern United States. PARTICIPANTS: University students (n = 563), faculty and staff (employees, n = 999) were included in the study. INTERVENTION: The Active Lions campaign aimed to increase active transportation to campus for all students and employees. The campaign targeted active transport participation through the development of a smartphone application and the implementation of supporting social marketing and social media components. MEASURES: Component-specific measures included app user statistics, social media engagement, and reach of social marketing strategies. Overall evaluation included cross-sectional online surveys preintervention and postintervention of student and employee travel patterns and campaign awareness. ANALYSIS: Number of active trips to campus were summed, and the percentage of trips as active was calculated. T tests compared the differences in outcomes from preintervention to postintervention. RESULTS: Students had a higher percentage of active trips postintervention (64.2%) than preintervention (49.2%; t = 3.32, P = .001), although there were no differences for employees (7.9% and 8.91%). Greater awareness of Active Lions was associated with greater active travel. CONCLUSION: This multistrategy approach to increase active transportation on a college campus provided insight on the process of developing and implementing a campaign with the potential for impacting health behaviors among campus members.
Key words
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Transportation
/
Universities
/
Exercise
/
Mobile Applications
/
Health Promotion
Type of study:
Observational_studies
/
Prevalence_studies
/
Risk_factors_studies
Limits:
Adult
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Female
/
Humans
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Male
/
Middle aged
Country/Region as subject:
America do norte
Language:
En
Journal:
Am J Health Promot
Journal subject:
SAUDE PUBLICA
Year:
2018
Document type:
Article
Affiliation country:
United States
Country of publication:
United States