Construction of Meaning during a Pandemic: The Forgotten Role of Social Norms.
Health Commun
; 35(14): 1732-1734, 2020 Dec.
Article
in En
| MEDLINE
| ID: mdl-33084409
ABSTRACT
How social norms are formed likely has a bearing on the mechanisms underlying their effects on behavioral outcomes. We propose three mechanisms of norms formation - through direct experience, symbolically through media, or imaginatively - and introduce ideas about normative durability, normative subscription, normative volume, personal agency, and polarization of norms - that likely have a bearing on how norms affect behaviors. The COVID-19 pandemic has important implications for how norms are formed, which in turn invoke different underlying mechanisms in the relationship between social norms and behaviors. We propose a number of hypotheses for future studies to test.
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Social Norms
/
COVID-19
Limits:
Humans
Language:
En
Journal:
Health Commun
Journal subject:
PESQUISA EM SERVICOS DE SAUDE
/
SERVICOS DE SAUDE
Year:
2020
Document type:
Article