Impact of Direct-to-Consumer Advertising of Cosmetic Procedures on Consumers.
Dermatol Surg
; 47(10): 1384-1386, 2021 10 01.
Article
in En
| MEDLINE
| ID: mdl-34468407
ABSTRACT
BACKGROUND:
Direct-to-consumer (DTC) advertising is a prominent type of health care communication.OBJECTIVE:
This study aims to determine the impact of DTC advertisements on consumer opinion.METHODS:
A total of 203 participants were recruited from dermatology clinics at an urban academic center. Participants viewed 2 cosmetically oriented DTC advertisements, and prequestionnaires and postquestionnaires were administered to assess consumer opinion.RESULTS:
Postquestionnaire data highlight a 18.8% and 24.6% increase in participants reporting using commercials as an information source (p < .001) and seeking out additional medical knowledge (p < .001), respectively. After watching the advertisements, there was a 14.4% increase in participants who believed advertisements facilitate better discussions between patients and physicians (p < .001) and a 33% increase in patients reporting they would discuss the procedures with their doctors (p < .001). Of the participants, 60% believed the advertisements did not provide enough information about the possible risks of the product and 39.4% believed a physician was not required to perform cosmetic procedures.CONCLUSION:
Direct-to-consumer advertisements instill meaningful information to patients and promote patient-physician communication. They also seem to exaggerate the benefits while making the procedures seem simple and without risks, suggesting trained medical professionals are not needed for administration.
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Patient Acceptance of Health Care
/
Cosmetic Techniques
/
Direct-to-Consumer Advertising
Type of study:
Observational_studies
/
Qualitative_research
Limits:
Adult
/
Female
/
Humans
/
Male
/
Middle aged
Language:
En
Journal:
Dermatol Surg
Journal subject:
DERMATOLOGIA
Year:
2021
Document type:
Article