How Social Exclusion Affects Consumers' Color Preference. | Front Psychol;13: 850086, 2022. | MEDLINE

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How Social Exclusion Affects Consumers' Color Preference.

Zong, Lu; Wu, Shali; Duan, Shen.

Affiliation

Zong L; School of Management, Kyung Hee University, Seoul, South Korea.
Wu S; School of Management, Kyung Hee University, Seoul, South Korea.
Duan S; School of Business, Renmin University of China, Beijing, China.

Front Psychol ; 13: 850086, 2022.

Article in En | MEDLINE | ID: mdl-35992451

Key words

cold color; consumer preference; self-construal; self-threat; social exclusion; warm color

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Full text: 1 Collection: 01-internacional Database: MEDLINE Aspects: Determinantes_sociais_saude Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: South Korea Country of publication: Switzerland

Search on Google

Full text: 1 Collection: 01-internacional Database: MEDLINE Aspects: Determinantes_sociais_saude Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: South Korea Country of publication: Switzerland