The name and frame matters when it comes to public support of opioid prevention programs.
Int J Drug Policy
; 123: 104282, 2024 Jan.
Article
in En
| MEDLINE
| ID: mdl-38070446
ABSTRACT
BACKGROUND:
Opioid overdose is the second leading cause of accidental death. Safe Consumption Sites (SCSs) are very effective harm reduction, but skepticism persists in the U.S. In four U.S. states, legislative attempts failed, except for Rhode Island's "Harm Reduction Center," (HRC), and New York City's "Overdose Prevention Centers" (OPP).METHODS:
We hypothesized that compassion naming and framing would rate higher than safety/security or just-the-facts framing. Our mixed methods design included focus groups and a randomized experiment with an online panel of representative U.S. adults. All rated the title, description, and two or more images related to the program. Focus groups discussed impressions.RESULTS:
Of four packets seen (SCS, OPP, HRC, and SIF), OPP was the clear favorite in both studies. Unexpectedly, offering facts and statistics improved favorability. Compassionate language was a primary driver of favorability, followed by life-saving medical messaging. Imagery of people helping and smiling was liked best. Focus groups' primary concern was about "their backyards," but also, they desired to save lives and reduce suffering.CONCLUSION:
Stigma drove opposition to SCSs, as did conservative political affiliation. We provide finalized marketing packets which will reduce stigma and generate public support for SCSs.Key words
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Drug Overdose
/
Analgesics, Opioid
Limits:
Adult
/
Humans
Country/Region as subject:
America do norte
Language:
En
Journal:
Int J Drug Policy
Journal subject:
SAUDE PUBLICA
/
TRANSTORNOS RELACIONADOS COM SUBSTANCIAS
Year:
2024
Document type:
Article
Publication country:
HOLANDA
/
HOLLAND
/
NETHERLANDS
/
NL
/
PAISES BAJOS
/
THE NETHERLANDS