Allocation of the household food budget among shopping basket items: How is it influenced by promotions?
PLoS One
; 19(6): e0304911, 2024.
Article
in En
| MEDLINE
| ID: mdl-38838040
ABSTRACT
Retailers have been using promotion as a differentiation strategy that influences consumers' expenditures and their shopping basket budgetary allocation. This study assessed the effect of retail promotions on total shopping basket expenditure and determined whether promotions provoke a reallocation of the shopping budget. The analysis was performed on a chain of supermarkets in Catalonia, Spain using a consumer scanner data set from Kantar Worldpanel for 2017. The methodological approach had two steps:
prediction of the effect of promotion on household expenditures using an expenditure regression model and estimation of the promotion own- and cross-effect using the censored Exact Affine Stone Index. Promotion had a positive own-effect and mostly a negative asymmetric cross-effect, implying a small but significant budget reallocation.
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Budgets
/
Consumer Behavior
Limits:
Humans
Country/Region as subject:
Europa
Language:
En
Journal:
PLoS One
Journal subject:
CIENCIA
/
MEDICINA
Year:
2024
Document type:
Article
Affiliation country: