Evolution of state outreach efforts under SCHIP.
Health Care Financ Rev
; 28(4): 95-107, 2007.
Article
en En
| MEDLINE
| ID: mdl-17722754
ABSTRACT
States have shown creativity and adaptability in developing outreach strategies to promote State Children's Health Insurance Program (SCHIP) enrollment. As the program has matured and the fiscal environment has tightened, States have learned what efforts are successful and have tailored their approaches accordingly. This article reviews the evolution of State outreach strategies under SCHIP, using qualitative information from all 50 States and the District of Columbia. Early campaigns were aimed at building broad awareness of SCHIP. Over time, States have adapted their outreach campaigns to close the gaps in enrolling hard-to-reach populations, by modifying their target populations, messages, methods, organizational strategies, and emphasis.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Comunicación Persuasiva
/
Gobierno Estatal
/
Servicios de Salud del Niño
/
Ayuda a Familias con Hijos Dependientes
Tipo de estudio:
Qualitative_research
Límite:
Child
/
Humans
País/Región como asunto:
America do norte
Idioma:
En
Revista:
Health Care Financ Rev
Año:
2007
Tipo del documento:
Article
País de afiliación:
Estados Unidos