Efficacy of abstinence promotion media messages: findings from an online randomized trial.
J Adolesc Health
; 45(4): 409-16, 2009 Oct.
Article
en En
| MEDLINE
| ID: mdl-19766947
ABSTRACT
OBJECTIVE:
We conducted an online randomized experiment to evaluate the efficacy of messages from the Parents Speak Up National Campaign (PSUNC) to promote parent-child communication about sex.METHODS:
We randomly assigned a national sample of 1,969 mothers and fathers to treatment (PSUNC exposure) and control (no exposure) conditions. Mothers were further randomized into treatment and booster (additional messages) conditions to evaluate dose-response effects. Participants were surveyed at baseline, 4 weeks postexposure, and 6 months postexposure. We used multivariable logistic regression procedures in our analysis.RESULTS:
Treatment fathers were more likely than control fathers to initiate conversations about sex at 4 weeks, and treatment fathers and mothers were more likely than controls at 6 months to recommend that their children wait to have sex. Treatment fathers and mothers were far more likely than controls to use the campaign Web site. There was a dose-response effect for mothers' Web site use.CONCLUSIONS:
Using new media methods, this study shows that PSUNC messages are efficacious in promoting parent-child communication about sex and abstinence. Future research should evaluate mechanisms and effectiveness in natural settings.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Comunicación Persuasiva
/
Abstinencia Sexual
/
Mercadeo Social
/
Medios de Comunicación de Masas
Tipo de estudio:
Clinical_trials
/
Diagnostic_studies
Límite:
Adult
/
Child
/
Female
/
Humans
/
Male
Idioma:
En
Revista:
J Adolesc Health
Asunto de la revista:
PEDIATRIA
Año:
2009
Tipo del documento:
Article
País de afiliación:
Estados Unidos