New project? Don't analyze--act.
Harv Bus Rev
; 90(3): 154-8, 171, 2012 Mar.
Article
en En
| MEDLINE
| ID: mdl-22393870
ABSTRACT
In a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in navigating extreme uncertainty while minimizing risk serial entrepreneurs. These business leaders act, learn, and build their way into the future. Managers in traditional organizations can do the same, starting with smart, low-risk steps that follow simple rules Use the means at hand; stay within an acceptable loss; secure only the commitment needed for the next step; bring along only volunteers; link the initiative to a business imperative; produce early results; and manage expectations. Momentum is gained by continuing to act based on what is learned at each step. The launch of Clorox's Green Works product line is discussed as an example.
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Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Gestión de Riesgos
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Personal Administrativo
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Desarrollo de Programa
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Toma de Decisiones
Tipo de estudio:
Etiology_studies
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Prognostic_studies
Límite:
Humans
Idioma:
En
Revista:
Harv Bus Rev
Asunto de la revista:
SERVICOS DE SAUDE
Año:
2012
Tipo del documento:
Article
País de afiliación:
Estados Unidos