'Action. Adventure. Special offers.': How Marlboro engages consumers on its website.

Ilakkuvan, Vinu; Cantrell, Jennifer; Vallone, Donna

Ilakkuvan, Vinu; Cantrell, Jennifer; Vallone, Donna.

Afiliación

Ilakkuvan V; Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA.
Cantrell J; Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
Vallone D; Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.

Tob Control ; 23(5): 455-6, 2014 Sep.

Article en En | MEDLINE | ID: mdl-23853251

Asunto(s)

Internet; Mercadotecnía; Fumar; Industria del Tabaco; Humanos

Palabras clave

Advertising and Promotion; Social marketing; Tobacco industry

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Fumar / Industria del Tabaco / Internet / Mercadotecnía Límite: Humans Idioma: En Revista: Tob Control Asunto de la revista: TRANSTORNOS RELACIONADOS COM SUBSTANCIAS Año: 2014 Tipo del documento: Article País de afiliación: Estados Unidos Pais de publicación: Reino Unido

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