E-cigarette marketing and older smokers: road to renormalization.
Am J Health Behav
; 39(3): 361-71, 2015 May.
Article
en En
| MEDLINE
| ID: mdl-25741681
OBJECTIVES: To describe older smokers' perceptions of risks and use of e-cigarettes, and their responses to marketing and knowledge of, and opinions about, regulation of e-cigarettes. METHODS: Eight 90-minute focus groups with 8 to 9 participants met in urban and suburban California to discuss topics related to cigarettes and alternative tobacco products. RESULTS: Older adults are using e-cigarettes for cessation and as a way to circumvent no-smoking policies; they have false perceptions about the effectiveness and safety of e-cigarettes. They perceive e-cigarette marketing as a way to renormalize smoking. CONCLUSIONS: To stem the current epidemic of nicotine addiction, the FDA must take immediate action because e-cigarette advertising promotes dual use and may contribute to the renormalization of smoking.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Fumar
/
Conocimientos, Actitudes y Práctica en Salud
/
Cese del Hábito de Fumar
/
Mercadotecnía
/
Sistemas Electrónicos de Liberación de Nicotina
Tipo de estudio:
Qualitative_research
Límite:
Aged
/
Female
/
Humans
/
Male
/
Middle aged
Idioma:
En
Revista:
Am J Health Behav
Asunto de la revista:
CIENCIAS DO COMPORTAMENTO
Año:
2015
Tipo del documento:
Article
País de afiliación:
Estados Unidos
Pais de publicación:
Reino Unido