Content analysis of tobacco content in UK television.
Tob Control
; 28(4): 381-385, 2019 07.
Article
en En
| MEDLINE
| ID: mdl-30104409
ABSTRACT
AIMS:
Exposure to audiovisual tobacco content in media is a risk factor for smoking in young people. While tobacco content in films has been extensively documented, content in mainstream television has received relatively little attention. We report an analysis of tobacco content in a sample of UK free-to-air prime-time television broadcasts in 2015, and compare this with a similar analysis from 2010.DESIGN:
Content analysis of all programmes and advertisements or trailers broadcast on the five national UK free-to-air channels in the UK between 1800 and 2200 during three separate weeks in September, October and November 2015.SETTING:
Great Britain.PARTICIPANTS:
None (media analysis only). MEASUREMENTS Occurrence of any tobacco, tobacco use, implied use, other tobacco reference/related objects and branding in every 1 min coding interval.FINDINGS:
Tobacco content occurred in 33% of all programmes and 8% of all adverts or programme trailer breaks. Actual tobacco use occurred in 12% of all programmes broadcast. Tobacco-related objects, primarily no smoking signs, occurred in 2% of broadcasts; implied tobacco use and tobacco branding were also rare. The majority of tobacco content occurred after the 2100 watershed.CONCLUSIONS:
These findings are virtually unchanged from our earlier analysis of programme content from 2010. Audiovisual tobacco content remains common in UK television programmes.Palabras clave
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Televisión
/
Salud Pública
/
Publicidad
/
Medios de Comunicación Sociales
/
Productos de Tabaco
Tipo de estudio:
Etiology_studies
/
Prognostic_studies
/
Risk_factors_studies
Aspecto:
Determinantes_sociais_saude
Límite:
Adult
/
Child
/
Humans
País/Región como asunto:
Europa
Idioma:
En
Revista:
Tob Control
Asunto de la revista:
TRANSTORNOS RELACIONADOS COM SUBSTANCIAS
Año:
2019
Tipo del documento:
Article
País de afiliación:
Reino Unido