Conformity to the descriptive norms of people with opposing political or social beliefs.
PLoS One
; 14(7): e0219464, 2019.
Article
en En
| MEDLINE
| ID: mdl-31291343
The descriptive norm effect refers to findings that individuals will tend to prefer behaving certain ways when they know that other people behave similarly. An open question is whether individuals will still conform to other people's behaviour when they do not identify with these other people, such as a Democrat being biased towards following a popular behaviour amongst Republicans. Self-categorization theory makes the intuitive prediction that people will actively avoid conforming to the norms of groups with which they do not identify. We tested this by informing participants that a particular action was more popular amongst people they identified with and additionally informed some participants that this action was unpopular amongst people they did not identify with. Specifically, we presented descriptive norms of people who supported different political parties or had opposing stances on important social issues. Counter to self-categorization theory's prediction, we found that informing participants that an action was unpopular amongst people they did not identify with led participants' preferences to shift away from that action. These results suggest that a general desire to conform with others may outpower the common ingroup vs outgroup mentality.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Política
/
Conducta Social
/
Conformidad Social
/
Percepción Social
Tipo de estudio:
Prognostic_studies
Aspecto:
Determinantes_sociais_saude
Límite:
Adult
/
Female
/
Humans
/
Male
Idioma:
En
Revista:
PLoS One
Asunto de la revista:
CIENCIA
/
MEDICINA
Año:
2019
Tipo del documento:
Article
País de afiliación:
Australia
Pais de publicación:
Estados Unidos