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Conformity to the descriptive norms of people with opposing political or social beliefs.
Pryor, Campbell; Perfors, Amy; Howe, Piers D L.
Afiliación
  • Pryor C; School of Psychological Sciences, University of Melbourne, Victoria, Australia.
  • Perfors A; School of Psychological Sciences, University of Melbourne, Victoria, Australia.
  • Howe PDL; School of Psychological Sciences, University of Melbourne, Victoria, Australia.
PLoS One ; 14(7): e0219464, 2019.
Article en En | MEDLINE | ID: mdl-31291343
The descriptive norm effect refers to findings that individuals will tend to prefer behaving certain ways when they know that other people behave similarly. An open question is whether individuals will still conform to other people's behaviour when they do not identify with these other people, such as a Democrat being biased towards following a popular behaviour amongst Republicans. Self-categorization theory makes the intuitive prediction that people will actively avoid conforming to the norms of groups with which they do not identify. We tested this by informing participants that a particular action was more popular amongst people they identified with and additionally informed some participants that this action was unpopular amongst people they did not identify with. Specifically, we presented descriptive norms of people who supported different political parties or had opposing stances on important social issues. Counter to self-categorization theory's prediction, we found that informing participants that an action was unpopular amongst people they did not identify with led participants' preferences to shift away from that action. These results suggest that a general desire to conform with others may outpower the common ingroup vs outgroup mentality.
Asunto(s)

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Política / Conducta Social / Conformidad Social / Percepción Social Tipo de estudio: Prognostic_studies Aspecto: Determinantes_sociais_saude Límite: Adult / Female / Humans / Male Idioma: En Revista: PLoS One Asunto de la revista: CIENCIA / MEDICINA Año: 2019 Tipo del documento: Article País de afiliación: Australia Pais de publicación: Estados Unidos

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Política / Conducta Social / Conformidad Social / Percepción Social Tipo de estudio: Prognostic_studies Aspecto: Determinantes_sociais_saude Límite: Adult / Female / Humans / Male Idioma: En Revista: PLoS One Asunto de la revista: CIENCIA / MEDICINA Año: 2019 Tipo del documento: Article País de afiliación: Australia Pais de publicación: Estados Unidos