A social network analysis of tourism cooperation in the Yangtze River Delta: A supply and demand perspective.

ABSTRACT

This study explores the spatial structure of regional tourism cooperation networks among 27 cities in the Yangtze River Delta from the perspective of supply and demand. Data from the supply network were collected from official news released by the Chinese government and quotations for tour routes published by travel agencies. Travel notes published on tourists' blog community platforms about their travel experiences were used as source data for the demand network. The degree of cooperation between the cities was analyzed based on the frequency of occurrence and co-occurrence of information on tourist attractions or cities in the Yangtze River Delta region in tourist notes, tourist route quotes, and official news. This study divides 27 cities in the Yangtze River Delta region into three categories those where supply matches demand (e.g., Shanghai and Nanjing), nine cities where there is a demand lag (e.g., Zhenjiang), and 16 cities where there is a supply lag (e.g., Wuxi). Investigating the differences between the supply and demand networks is helpful to understand the effectiveness of regional tourism cooperation mechanisms and government policies, which is crucial for the sustainability and good governance of regional tourism.