Learning by doing: strategic marketing management in hospitals.
Health Care Manage Rev
; 12(1): 23-30, 1987.
Article
en En
| MEDLINE
| ID: mdl-3557969
ABSTRACT
Strategic marketing management in the hospital industry is maturing through a series of stages, from a passive, reactive posture toward a more aggressive, proactive stance. However, a survey of 80 hospitals shows that most have not yet made the critical transition from the traditional production orientation to the more progressive marketing orientation.
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Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Comercialización de los Servicios de Salud
/
Administración Hospitalaria
País/Región como asunto:
America do norte
Idioma:
En
Revista:
Health Care Manage Rev
Año:
1987
Tipo del documento:
Article