A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion.

Jin, Meiling; Liu, Fengming; Ning, Shize; Liu, Chang; Gao, Chunhua

Jin, Meiling; Liu, Fengming; Ning, Shize; Liu, Chang; Gao, Chunhua.

Afiliación

Jin M; School of Management, Shanghai University, Shanghai, 200444 China.
Liu F; Business School, Shandong Normal University, Jinan, 250014 China.
Ning S; School of Mathematics and Physics, University of Portsmouth, Portsmouth, 610101 UK.
Liu C; Business School, Shandong Normal University, Jinan, 250014 China.
Gao C; Business School, Shandong Normal University, Jinan, 250014 China.

J Ambient Intell Humaniz Comput ; 14(7): 9651-9665, 2023.

Article en En | MEDLINE | ID: mdl-37288129

Palabras clave

Advertising promotion; Chance-entropy constraint; Key Opinion Leader (KOL); Uncertain multi-objective programming; Uncertain variables

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Prognostic_studies Idioma: En Revista: J Ambient Intell Humaniz Comput Año: 2023 Tipo del documento: Article

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