To meme or not to meme? Political social media posts and ideologically motivated aggression in job recommendations.

ABSTRACT

This study tested the notion of ideological asymmetry, which proposes that conservatives are more prejudiced than liberals. It involved 682 self-identified conservative (n = 383) and liberal (n = 299) perceivers (MTurk workers; 54% female) who evaluated a target person's professional attributes, personal character, and job suitability based on the target's social media posts. The results did not support ideological asymmetry as both conservative and liberal participants negatively evaluated an ideologically opposite target. Interestingly, liberals showed three times more bias than conservatives. This study better supports a worldview conflict hypothesis, an alternative to ideological asymmetry, with both sides showing indirect aggression in an apolitical setting.