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Battling the coronavirus 'infodemic' among social media users in Kenya and Nigeria.
Offer-Westort, Molly; Rosenzweig, Leah R; Athey, Susan.
Afiliación
  • Offer-Westort M; Department of Political Science, University of Chicago, Chicago, IL, USA. mollyow@uchicago.edu.
  • Rosenzweig LR; Development Innovation Lab, University of Chicago, Chicago, IL, USA.
  • Athey S; Stanford Graduate School of Business, Stanford University, Stanford, CA, USA.
Nat Hum Behav ; 8(5): 823-834, 2024 May.
Article en En | MEDLINE | ID: mdl-38499773
ABSTRACT
How can we induce social media users to be discerning when sharing information during a pandemic? An experiment on Facebook Messenger with users from Kenya (n = 7,498) and Nigeria (n = 7,794) tested interventions designed to decrease intentions to share COVID-19 misinformation without decreasing intentions to share factual posts. The initial stage of the study incorporated (1) a factorial design with 40 intervention combinations; and (2) a contextual adaptive design, increasing the probability of assignment to treatments that worked better for previous subjects with similar characteristics. The second stage evaluated the best-performing treatments and a targeted treatment assignment policy estimated from the data. We precisely estimate null effects from warning flags and related article suggestions, tactics used by social media platforms. However, nudges to consider the accuracy of information reduced misinformation sharing relative to control by 4.9% (estimate = -2.3 percentage points, 95% CI = [-4.2, -0.35]). Such low-cost scalable interventions may improve the quality of information circulating online.
Asunto(s)

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Difusión de la Información / Medios de Comunicación Sociales / COVID-19 Límite: Adult / Female / Humans / Male País/Región como asunto: Africa Idioma: En Revista: Nat Hum Behav Año: 2024 Tipo del documento: Article País de afiliación: Estados Unidos

Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Difusión de la Información / Medios de Comunicación Sociales / COVID-19 Límite: Adult / Female / Humans / Male País/Región como asunto: Africa Idioma: En Revista: Nat Hum Behav Año: 2024 Tipo del documento: Article País de afiliación: Estados Unidos