Scrapbooks as Sites of Technology: The Women's Institute and the Material Culture of 1960s Rural England.

ABSTRACT

Using scrapbooks created by members of the Women's Institute in England in 1965, this article offers a rare insight into women's lived experience and interaction with new technologies and services, in domestic and communal spaces, which show how rural women diligently recorded the new behaviors, emotions, and challenges surrounding rural life. Scrapbookers show multiple and sometimes contradictory attitudes, representing themselves as modern housewives proficient with new consumer durables, while also critiquing the inequalities heralded by new goods and services. Rural women were not simply bystanders to technological change but represented themselves as both consumers and producers of new forms of knowledge, through their use of material culture. Scrapbookers used their creations to archive the emotional labor they performed in their homes and communities, illuminating an important but often overlooked component of consumption.