Memory for Radio Advertisements: the effect of program and typicality
Span. j. psychol
; 16: e80.1-e80.7, 2013. ilus
Article
in En
| IBECS
| ID: ibc-116444
Responsible library:
ES1.1
Localization: BNCS
ABSTRACT
We examined the influence of the type of radio program on the memory for radio advertisements. We also investigated the role in memory of the typicality (high or low) of the elements of the products advertised. Participants listened to three types of programs (interesting, boring, enjoyable) with two advertisements embedded in each. After completing a filler task, the participants performed a true/false recognition test. Hits and false alarm rates were higher for the interesting and enjoyable programs than for the boring one. There were also more hits and false alarms for the high-typicality elements. The response criterion for the advertisements embedded in the boring program was stricter than for the advertisements in other types of programs. We conclude that the type of program in which an advertisement is inserted and the nature of the elements of the advertisement affect both the number of hits and false alarms and the response criterion, but not the accuracy of the memory (AU)
RESUMEN
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Collection:
06-national
/
ES
Database:
IBECS
Main subject:
Communication Aids for Disabled
/
34660
/
Scientific Communication and Diffusion
/
Health Communication
/
Memory
Limits:
Female
/
Humans
/
Male
Language:
En
Journal:
Span. j. psychol
Year:
2013
Document type:
Article