Mining the sustainability of takeaway businesses in online food delivery service supply chain.

ABSTRACT

The online food delivery service supply chain constitutes a crucial element in achieving sustainable development goals. With its prosperity, an increasing number of takeaway businesses are drawn to this sector. As their numbers rise, issues such as profitability resilience, environmental friendliness, and fulfillment of social responsibility emerge, posing potential disruptions to the service supply chain. Against this backdrop, our endeavor is to mine the sustainability of takeaway businesses using the triple bottom line. We propose a two-stage approach involving the Bayesian best-worst method and a data mining technique to derive the weights of sustainability criteria and the clusters of takeaway businesses. Subsequently, a case study is conducted focusing on takeaway businesses on the Ele.me platform in China. The results highlight economic sustainability as the most valued criterion, followed by social and environmental sustainability. Clustering outcomes reveal four distinct levels of sustainability, with a stronger performance in social sustainability compared to environmental and economic dimensions. Further discussions explore the relationship between sustainability levels, cuisine categories, and business size. Consequently, this study suggests an effective approach for advancing sustainability initiatives within the online food delivery service supply chain.