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Using a Marketing Evaluation Tool to Optimize a Social Marketing Campaign: Insights From a Copy Test of a You're the Mom Campaign Ad.
Lynskey, Vanessa M; Shonkoff, Eleanor T; Matthews, Emilia; Zaslow, Joelle; Hennessy, Erin; Callender, Margaret E; Economos, Christina D; Harelick, Linda.
Affiliation
  • Lynskey VM; ChildObesity180, Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA.
  • Shonkoff ET; ChildObesity180, Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA.
  • Matthews E; ChildObesity180, Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA.
  • Zaslow J; ChildObesity180, Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA.
  • Hennessy E; ChildObesity180, Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA.
  • Callender ME; Kantar Millward Brown, Norwalk, CT.
  • Economos CD; ChildObesity180, Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA. Electronic address: christina.economos@tufts.edu.
  • Harelick L; ChildObesity180, Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA.
J Nutr Educ Behav ; 50(9): 937-946.e1, 2018 10.
Article de En | MEDLINE | ID: mdl-30166256
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Texte intégral: 1 Collection: 01-internacional Base de données: MEDLINE Sujet principal: Évaluation de l'état nutritionnel / Marketing social / Sciences de la nutrition de l'enfant / Promotion de la santé Type d'étude: Prognostic_studies Limites: Adolescent / Adult / Child / Child, preschool / Humans / Middle aged Langue: En Journal: J Nutr Educ Behav Sujet du journal: CIENCIAS DA NUTRICAO / CIENCIAS DO COMPORTAMENTO / EDUCACAO Année: 2018 Type de document: Article Pays d'affiliation: Maroc Pays de publication: États-Unis d'Amérique
Texte intégral
Ajouter à My VHL
Imprimer
XML
PubMed Links
Recherche sur Google

Texte intégral: 1 Collection: 01-internacional Base de données: MEDLINE Sujet principal: Évaluation de l'état nutritionnel / Marketing social / Sciences de la nutrition de l'enfant / Promotion de la santé Type d'étude: Prognostic_studies Limites: Adolescent / Adult / Child / Child, preschool / Humans / Middle aged Langue: En Journal: J Nutr Educ Behav Sujet du journal: CIENCIAS DA NUTRICAO / CIENCIAS DO COMPORTAMENTO / EDUCACAO Année: 2018 Type de document: Article Pays d'affiliation: Maroc Pays de publication: États-Unis d'Amérique