Is the Discount Really Favorable? The Effect of Numeracy on Price Magnitude Judgment: Evidence From Electroencephalography.

Huang, Bijuan; Liu, Xiaoyu; Wang, Yangyang; Li, Hongxia; Si, Jiwei; Wang, Dawei; Afzal, Komal

Huang, Bijuan; Liu, Xiaoyu; Wang, Yangyang; Li, Hongxia; Si, Jiwei; Wang, Dawei; Afzal, Komal.

Affiliation

Huang B; School of Psychology, Shandong Normal University, Jinan, China.
Liu X; School of Psychology, Shandong Normal University, Jinan, China.
Wang Y; School of Psychology, Shandong Normal University, Jinan, China.
Li H; School of Psychology, Shandong Normal University, Jinan, China.
Si J; School of Psychology, Shandong Normal University, Jinan, China.
Wang D; School of Psychology, Shandong Normal University, Jinan, China.
Afzal K; School of Psychology, Shandong Normal University, Jinan, China.

Front Neurosci ; 16: 817450, 2022.

Article de En | MEDLINE | ID: mdl-35769701

Mots clés

P3b; alpha desynchronization; numeracy; price magnitude judgment; promotion frameworks

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Texte intégral: 1 Collection: 01-internacional Base de données: MEDLINE Type d'étude: Health_economic_evaluation Langue: En Journal: Front Neurosci Année: 2022 Type de document: Article Pays d'affiliation: Chine Pays de publication: Suisse

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