Egoism or Altruism? The Influence of Cause-Related Marketing on Customers' Extra-Role Behavior. | Front Psychol;13: 799336, 2022. | MEDLINE

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Egoism or Altruism? The Influence of Cause-Related Marketing on Customers' Extra-Role Behavior.

Hui, Zhang; Wenan, Hu.

Affiliation

Hui Z; School of Business Administration, Shandong University of Finance and Economics, Jinan, China.
Wenan H; Shandong Institute of Talent Development Strategy, Shandong University, Jinan, China.

Front Psychol ; 13: 799336, 2022.

Article in En | MEDLINE | ID: mdl-35300162

Key words

altruistic cause-related marketing; customer extra-role behavior; customer prevention focus; customer promotion focus; egoistic cause-related marketing

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Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: Country of publication:

Search on Google

Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: Country of publication: