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The Effect of Alternative vs. Focal Identity Accessibility on the Intent to Purchase Products: An Exploratory Study Based on Chinese Culture.
Chen, Fei; Yan, Cheng Cheng; Wang, Lin; Lou, Xiao Jing.
Affiliation
  • Chen F; College of Business Administration, Ningbo University of Finance and Economics (NBUFE), Ningbo, China.
  • Yan CC; Faculty of Mechanical Engineering and Mechanics, Ningbo University, Ningbo, China.
  • Wang L; College of Business Administration, Ningbo University of Finance and Economics (NBUFE), Ningbo, China.
  • Lou XJ; College of Finance and Information, Ningbo University of Finance and Economics (NBUFE), Ningbo, China.
Front Psychol ; 13: 852505, 2022.
Article in En | MEDLINE | ID: mdl-35747686
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Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: Country of publication:
Fulltext
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Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: Country of publication: