Simulating wood companies development considering the effect of ethical marketing. | Heliyon;9(1): e13038, 2023 Jan. | MEDLINE

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Simulating wood companies development considering the effect of ethical marketing.

Chen, Zhenhuan; Zhu, Hongge; Liu, Fei.

Affiliation

Chen Z; College of Economics and Management, Northeast Forestry University, Harbin 150040, China.
Zhu H; College of Economics and Management, Northeast Forestry University, Harbin 150040, China.
Liu F; School of Public Administration, Hengshui University, Hengshui 05300, China.

Heliyon ; 9(1): e13038, 2023 Jan.

Article in En | MEDLINE | ID: mdl-36820193

Key words

Business success; Consumer perception; Reputation management; Wood companies

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Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies / Qualitative_research Aspects: Ethics Language: En Journal: Heliyon Year: 2023 Document type: Article Affiliation country: Country of publication:

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Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies / Qualitative_research Aspects: Ethics Language: En Journal: Heliyon Year: 2023 Document type: Article Affiliation country: Country of publication: