Communicating with a Focus on Equity, Gender, and Cultural Diversity in the Context of COVID-19 Vaccination. Practical Guide

ABSTRACT

Incorporating a perspective that takes into account considerations of equity, gender and cultural diversity is the first step towards a form of communication that responds to the multiple and complex realities of the different countries in the Region of the Americas. This practical guide aims to help the communication teams of the Pan American Health Organization to integrate this approach into their daily work and to develop materials that adapt to the particularities of each type of audience. It calls for promoting outreach to beneficiary communities and includes practical examples of inclusive use of language, guidelines for the representation of sociocultural diversity, checklists to evaluate relevance, and specific recommendations within the context of anti-virus vaccines.