The social six redux. Is that really all there is?

RESUMO

Introducao: Ha uma crescente divisao dentro da nossa profissao que sofre com varias controversias perpetua, incluindo aquelas relativas ao tratamento precoce e expansivo, estetica e etica, evidencias e pericia e uma enfase no aspecto economico. Infelizmente, e o publico que deve pagar, em um variado numero de formas, proporcionais ao nivel de dialogo e aviltado casal holandes. Dependencia de depoimentos, direto ao consumidor, publicidade, publicacoes exclusivas, e grande grupo de metodos de treinamento substituindo as regras de evidencia e do metodo cientifico. Objetivo: Revisar o atual estado da arte da especialidade de ortodontia a luz da enfase tanto no consumismo com na evidencia. Conclusao: Cuidadosa avaliacao das necessidades e desejos de nossos pacientes e do nosso negocio deve ser embasada com um tratamento etico e baseado em evidencias.

ABSTRACT

Introduction: There is a growing schism within our profession that suffers at its core from several perpetual controversies including those of early and expansive treatment, esthetics and ethics, evidence and expertise, and an emphasis on economics. Unfortunately, it is the public that must pay, in a number of ways, commensurate to the level of debased dialogue and double Dutch. Reliance upon testimonials, direct-to-consumer advertising, proprietary publications, and large group awareness training methods are replacing the rules of evidence and the scientific method. If we no longer ask questions, then soon any old treatment will do. Objective: To review the current state of the art of the specialty of orthodontics in light of today's emphasis on both consumerism and evidence. Conclusion: Careful assessment of the wants and desires of our patients and our businesses must be tempered with ethical and evidence-based treatment.