The Research-Media Partnership: The care and feeding of journalists

ABSTRACT

...This guide will help you get beyond that media-induced exasperation. The better you understand how the mass media works, the easier it will be to communicate your research to the public. This guide is designed to make you media savvy, to help you respond to a call from a journalist and see it as a professional opportunity, the chance to share important research with thousands or millions of people. ...(Au)