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What do adult smokers think about ads and promotional materials for PREPs?
Am J Health Behav ; 31(5): 526-34, 2007.
Artigo em Inglês | MEDLINE | ID: mdl-17555383
ABSTRACT

OBJECTIVE:

To describe adult smokers' reactions to PREP print advertisements and promotional materials.

METHODS:

Focus groups with adult smokers. Participants reacted to print advertisements and promotional materials for Omni, Accord, Advance Lights, Ariva, and Eclipse.

RESULTS:

Images and text in PREP product advertising and promotional materials influence participants' decision to try PREPs. Participants believed the PREP ads target smokers who are trying to quit or smokers who are health conscious.

CONCLUSION:

Tracking and monitoring the reactions of smokers to novel products, their perceptions about them, and their use of these products are necessary for the design of effective health communication strategies.
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Coleções: Bases de dados internacionais Base de dados: MEDLINE Assunto principal: Atitude Frente a Saúde / Fumar / Tabaco sem Fumaça / Indústria do Tabaco Limite: Adulto / Feminino / Humanos / Masculino / Meia-Idade País/Região como assunto: América do Norte Idioma: Inglês Revista: Am J Health Behav Assunto da revista: Ciências do Comportamento Ano de publicação: 2007 Tipo de documento: Artigo País de afiliação: Estados Unidos