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Voices About a Stigma: Cancer in the Opinion of Three Different Segments in Brazilian Society.
J Cancer Educ ; 32(2): 413-416, 2017 Jun.
Artigo em Inglês | MEDLINE | ID: mdl-26676405
ABSTRACT
The viewpoints of Brazilian opinion leaders regarding cancer are not yet well defined. Examining public perceptions of three segments of society through a qualitative study may provide clues to understanding the negative view that the population still has about the disease. Journalists, scientists and teachers participated in discussions in six focus group sessions. The findings were studied using the content analysis method, showing similar elements among these professionals, regardless of area of operation. We identified a negative view that may be contributing to or mirroring the vision of society that associates the illness with death and suffering. Although these opinion leaders believe they are able to filter certain negative aspects of media dissemination about cancer, when the disease affects them personally, the feeling of despair resembles common sense. Words such as "cure" are viewed with prejudice. On the other hand, a morbid approach arouses interest on the subject. It was also noted that the disclosure of a celebrity with cancer stands out as a decoy in the consumption of news. Such distortions may support actions that enhance communication about cancer, structured on pillars such as prevention, early diagnosis and cure.
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Texto completo: Disponível Coleções: Bases de dados internacionais Base de dados: MEDLINE Assunto principal: Preconceito / Comunicação / Estigma Social / Neoplasias Limite: Humanos País/Região como assunto: América do Sul / Brasil Idioma: Inglês Revista: J Cancer Educ Assunto da revista: Educação / Neoplasias Ano de publicação: 2017 Tipo de documento: Artigo País de afiliação: Brasil