[Public perception of climate change and implications for risk communication]. / Wahrnehmung des Klimawandels durch die Bevölkerung und Konsequenzen für die Risikokommunikation.

ABSTRACT

Man-made climate change is associated with several weather and environmental changes that can influence the extent of certain health risks. The article gives an overview of the challenges of communicating these health risks. Theoretical considerations are linked with the results of a representative population survey, in which 1018 participants aged 14 years and above were polled about their perception of climate change and its associated health risks.According to the survey results, the majority of the population is convinced that climate change is actually taking place. However, the data suggest that respondents regard the topic with psychological distance. Health risks associated with climate change also play a relatively minor role in the participants' perception.The theoretical considerations in connection with the empirical results show that targeted communication measures are needed to enhance awareness of the health risks associated with climate change among the general public. This requires not only a comprehensive provision of information, but also instructions and action plans for the practical implementation of that knowledge. Communication measures should take into account factors that can influence risk perception and the willingness to act. They should also be embedded in a strategic communication concept that allows different target groups to be addressed.