Religiosity and HIV/ AIDS stigma in Jamaica

ABSTRACT

This chapter focuses on the nature of HIV/AIDS related stigma within faith-based organizations in Jamaica. Existing evidence points to AIDS related stigma as a significant contributor to the widespread epidemic alongside other social, cultural, economic and behavioural factors. Religious leaders have the potential to address the epidemic by promoting awareness and influencing social and behavioural change at various levels. They also have the potential to provide leadership in mitigating stigma in their communities. The information presented here was gathered qualitatively through focus groups and in-depth interviews with members of faith-based organizations and persons living with HIV / AIDS in Jamaica. Key findings reiterate that stigma in Jamaica is sanctioned by faith-based organizations, but given the social influences of religious leaders, the chapter also recognizes the need to include them as crucial partners in the struggle against HIV / AIDS stigma and related health communication interventions. The chapter offers recommendations for HIV / AIDS communication and suggests areas for further research in relation to religiosity in health communication.