Private sector logistics in population control: a case in Jamaica

ABSTRACT

The physical distribuion of contraceptives is a problem for birth control programs, yet private sector logistics have often been overlooked in planning. This paper studies the distribution of contraceptives in Jamaica in terms of sales, direct contact through manufacturers and importers, wholesalers' activities, and brand stocking-practices. The authors arrive at five essential prescriptions for the use of the private sector. First, the merchandiser views condoms just as he views less sensitive products in his line, and he responds to merchandising in the same way. Second, aggressive stimulation on the level of the supplier will probably bring about increased activity among retailers. Third, traditional drug medical distributors view distribution narrowly, and they would be encouraged to operate on a broader basis, or they should be supplimented with distributors who are more familiar with broadly mass-marketed products. Fourth, an information program may cause a lasting changein private sector behaviour. Fifth, population programs should include specialists in private-sector distribution.