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Nurs Econ
; 7(6): 332-4, 1989.
Artigo
em Inglês
| MEDLINE
| ID: mdl-2586646
2.
AORN J
; 45(1): 9-10, 1987 Jan.
Artigo
em Inglês
| MEDLINE
| ID: mdl-3643782
3.
AORN J
; 44(5): 714, 716, 1986 Nov.
Artigo
em Inglês
| MEDLINE
| ID: mdl-3641603
4.
AORN J
; 44(2): 141-2, 1986 Aug.
Artigo
em Inglês
| MEDLINE
| ID: mdl-3638933
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AORN J
; 43(6): 1197, 1200, 1986 Jun.
Artigo
em Inglês
| MEDLINE
| ID: mdl-3636110
6.
J Nurs Adm
; 17(11): 29-33, 1987 Nov.
Artigo
em Inglês
| MEDLINE
| ID: mdl-3668673
RESUMO
Survival in today's cost-conscious, competitive health care scene depends on strategic business skills, marketing, and product line management. As a major contributor to the delivery of health care, nursing practice must now include an orientation toward business with definable products. The authors discuss their success in developing a product line that results in professional growth, improved nurse recruitment and retention, and a greater competitive edge in the health care arena.