Infodemics: A new challenge for public health.

The COVID-19 information epidemic, or "infodemic," demonstrates how unlimited access to information may confuse and influence behaviors during a health emergency. However, the study of infodemics is relatively new, and little is known about their relationship with epidemics management. Here, we discuss unresolved issues and propose research directions to enhance preparedness for future health crises.

Persistent interaction patterns across social media platforms and over time.

Growing concern surrounds the impact of social media platforms on public discourse1-4 and their influence on social dynamics5-9, especially in the context of toxicity10-12. Here, to better understand these phenomena, we use a comparative approach to isolate human behavioural patterns across multiple social media platforms. In particular, we analyse conversations in different online communities, focusing on identifying consistent patterns of toxic content. Drawing from an extensive dataset that spans eight platforms over 34 years-from Usenet to contemporary social media-our findings show consistent conversation patterns and user behaviour, irrespective of the platform, topic or time. Notably, although long conversations consistently exhibit higher toxicity, toxic language does not invariably discourage people from participating in a conversation, and toxicity does not necessarily escalate as discussions evolve. Our analysis suggests that debates and contrasting sentiments among users significantly contribute to more intense and hostile discussions. Moreover, the persistence of these patterns across three decades, despite changes in platforms and societal norms, underscores the pivotal role of human behaviour in shaping online discourse.

The dynamics of norm change in the cultural evolution of language.

What happens when a new social convention replaces an old one? While the possible forces favoring norm change-such as institutions or committed activists-have been identified for a long time, little is known about how a population adopts a new convention, due to the difficulties of finding representative data. Here, we address this issue by looking at changes that occurred to 2,541 orthographic and lexical norms in English and Spanish through the analysis of a large corpora of books published between the years 1800 and 2008. We detect three markedly distinct patterns in the data, depending on whether the behavioral change results from the action of a formal institution, an informal authority, or a spontaneous process of unregulated evolution. We propose a simple evolutionary model able to capture all of the observed behaviors, and we show that it reproduces quantitatively the empirical data. This work identifies general mechanisms of norm change, and we anticipate that it will be of interest to researchers investigating the cultural evolution of language and, more broadly, human collective behavior.

The spontaneous emergence of conventions: an experimental study of cultural evolution.

How do shared conventions emerge in complex decentralized social systems? This question engages fields as diverse as linguistics, sociology, and cognitive science. Previous empirical attempts to solve this puzzle all presuppose that formal or informal institutions, such as incentives for global agreement, coordinated leadership, or aggregated information about the population, are needed to facilitate a solution. Evolutionary theories of social conventions, by contrast, hypothesize that such institutions are not necessary in order for social conventions to form. However, empirical tests of this hypothesis have been hindered by the difficulties of evaluating the real-time creation of new collective behaviors in large decentralized populations. Here, we present experimental results--replicated at several scales--that demonstrate the spontaneous creation of universally adopted social conventions and show how simple changes in a population's network structure can direct the dynamics of norm formation, driving human populations with no ambition for large scale coordination to rapidly evolve shared social conventions.

Shaping new norms for AI.

As artificial intelligence (AI) becomes increasingly integrated into our lives, the need for new norms is urgent. However, AI evolves at a much faster pace than the characteristic time of norm formation, posing an unprecedented challenge to our societies. This paper examines possible criticalities of the processes of norm formation surrounding AI. It focuses on how new norms can be established, rather than on what these norms should be. It distinguishes different scenarios based on the centralization or decentralization of the norm formation process, analysing the cases where new norms are shaped by formal authorities or informal institutions, or emerge spontaneously in a bottom-up fashion. On the latter point, the paper reports a conversation with ChatGPT in which the LLM discusses some of the emerging norms it has observed. Far from seeking exhaustiveness, this article aims to offer readers interpretive tools to frame society's response to the growing pervasiveness of AI. An outlook on how AI could influence the formation of future social norms emphasizes the importance for open societies to anchor their formal deliberation process in an open, inclusive and transparent public discourse. This article is part of the theme issue 'Social norm change: drivers and consequences'.

Identifying key players in dark web marketplaces through Bitcoin transaction networks.

Dark web marketplaces have been a significant outlet for illicit trade, serving millions of users worldwide for over a decade. However, not all users are the same. This paper aims to identify the key players in Bitcoin transaction networks linked to dark markets and assess their role by analysing a dataset of 40 million Bitcoin transactions involving the 31 major markets in the period 2011-2021. First, we propose an algorithm that categorizes users either as buyers or sellers, and show that a large fraction of the trading volume is concentrated in a small group of elite market participants. We find that the dominance of markets is reflected in trading properties of buyers and sellers. Then, we investigate both market star-graphs and user-to-user networks, and highlight the importance of a new class of users, namely 'multihomers', who operate on multiple marketplaces concurrently. Specifically, we show how the networks of multihomers and seller-to-seller interactions can shed light on the resilience of the dark market ecosystem against external shocks. Our findings suggest that understanding the behavior of key players in dark web marketplaces is critical to effectively disrupting illegal activities.

Modeling human dynamics of face-to-face interaction networks.

Face-to-face interaction networks describe social interactions in human gatherings, and are the substrate for processes such as epidemic spreading and gossip propagation. The bursty nature of human behavior characterizes many aspects of empirical data, such as the distribution of conversation lengths, of conversations per person, or of interconversation times. Despite several recent attempts, a general theoretical understanding of the global picture emerging from data is still lacking. Here we present a simple model that reproduces quantitatively most of the relevant features of empirical face-to-face interaction networks. The model describes agents that perform a random walk in a two-dimensional space and are characterized by an attractiveness whose effect is to slow down the motion of people around them. The proposed framework sheds light on the dynamics of human interactions and can improve the modeling of dynamical processes taking place on the ensuing dynamical social networks.

Modeling the emergence of universality in color naming patterns.

The empirical evidence that human color categorization exhibits some universal patterns beyond superficial discrepancies across different cultures is a major breakthrough in cognitive science. As observed in the World Color Survey (WCS), indeed, any two groups of individuals develop quite different categorization patterns, but some universal properties can be identified by a statistical analysis over a large number of populations. Here, we reproduce the WCS in a numerical model in which different populations develop independently their own categorization systems by playing elementary language games. We find that a simple perceptual constraint shared by all humans, namely the human Just Noticeable Difference (JND), is sufficient to trigger the emergence of universal patterns that unconstrained cultural interaction fails to produce. We test the results of our experiment against real data by performing the same statistical analysis proposed to quantify the universal tendencies shown in the WCS [Kay P & Regier T. (2003) Proc. Natl. Acad. Sci. USA 100: 9085-9089], and obtain an excellent quantitative agreement. This work confirms that synthetic modeling has nowadays reached the maturity to contribute significantly to the ongoing debate in cognitive science.

The systemic impact of deplatforming on social media.

Deplatforming, or banning malicious accounts from social media, is a key tool for moderating online harms. However, the consequences of deplatforming for the wider social media ecosystem have been largely overlooked so far, due to the difficulty of tracking banned users. Here, we address this gap by studying the ban-induced platform migration from Twitter to Gettr. With a matched dataset of 15M Gettr posts and 12M Twitter tweets, we show that users active on both platforms post similar content as users active on Gettr but banned from Twitter, but the latter have higher retention and are 5 times more active. Our results suggest that increased Gettr use is not associated with a substantial increase in user toxicity over time. In fact, we reveal that matched users are more toxic on Twitter, where they can engage in abusive cross-ideological interactions, than Gettr. Our analysis shows that the matched cohort are ideologically aligned with the far-right, and that the ability to interact with political opponents may be part of Twitter's appeal to these users. Finally, we identify structural changes in the Gettr network preceding the 2023 Brasília insurrections, highlighting the risks that poorly regulated social media platforms may pose to democratic life.

Random walks and search in time-varying networks.

The random walk process underlies the description of a large number of real-world phenomena. Here we provide the study of random walk processes in time-varying networks in the regime of time-scale mixing, i.e., when the network connectivity pattern and the random walk process dynamics are unfolding on the same time scale. We consider a model for time-varying networks created from the activity potential of the nodes and derive solutions of the asymptotic behavior of random walks and the mean first passage time in undirected and directed networks. Our findings show striking differences with respect to the well-known results obtained in quenched and annealed networks, emphasizing the effects of dynamical connectivity patterns in the definition of proper strategies for search, retrieval, and diffusion processes in time-varying networks.

Ethnic markers and the emergence of group-specific norms: an experiment.

Visible markers are an important factor in social interactions. Some researchers have argued that one of their roles is to promote cooperation, but models designed to address this issue have yielded contradictory results. Here we present an experimental study of the effect of visible markers on the emergence of social norms where human subjects play a binary coordination game. Our results do not show different, marker-dependent behaviors. Instead, in practically all sessions participants achieved a global equilibrium disregarding the markers. Our findings suggest that simple markers may have a limited role in promoting the emergence of group-dependent social norms and call for further research investigating the role of markers in more sophisticated social settings.

Heterogeneous rarity patterns drive price dynamics in NFT collections.

We quantify Non Fungible Token (NFT) rarity and investigate how it impacts market behaviour by analysing a dataset of 3.7M transactions collected between January 2018 and June 2022, involving 1.4M NFTs distributed across 410 collections. First, we consider the rarity of an NFT based on the set of human-readable attributes it possesses and show that most collections present heterogeneous rarity patterns, with few rare NFTs and a large number of more common ones. Then, we analyze market performance and show that, on average, rarer NFTs: (i) sell for higher prices, (ii) are traded less frequently, (iii) guarantee higher returns on investment, and (iv) are less risky, i.e., less prone to yield negative returns. We anticipate that these findings will be of interest to researchers as well as NFT creators, collectors, and traders.

Vaccines and more: The response of Dark Web marketplaces to the ongoing COVID-19 pandemic.

Early analyses revealed that dark web marketplaces (DWMs) started offering COVID-19 related products (e.g., masks and COVID-19 tests) as soon as the COVID-19 pandemic started, when these goods were in shortage in the traditional economy. Here, we broaden the scope and depth of previous investigations by considering how DWMs responded to an ongoing pandemic after the initial shock. Our dataset contains listings from 194 DWMs collected until July 2021. We start by focusing on vaccines. We find 248 listings offering approved vaccines, like Pfizer/BioNTech and AstraZeneca, as well as vendors offering fabricated proofs of vaccination and COVID-19 passports. Then, we consider COVID-19 related products. We show that, as the regular economy has become able to satisfy the demand of these goods, DWMs have decreased their offer. Next, we analyse the profile of vendors of COVID-19 related products and vaccines. We find that most of them are specialized in a single type of listings and are willing to ship worldwide. Finally, we consider a broader set of listings mentioning COVID-19, in order to assess the general impact of the pandemic on the broader activity of DWMs. Among 10,330 such listings, we show that recreational drugs are the most affected among traditional DWMs product, with COVID-19 mentions steadily increasing since March 2020. We anticipate that our results will be of interest to researchers, practitioners, and law enforcement agencies focused on the study and safeguard of public health.

Macroscopic properties of buyer-seller networks in online marketplaces.

Online marketplaces are the main engines of legal and illegal e-commerce, yet their empirical properties are poorly understood due to the absence of large-scale data. We analyze two comprehensive datasets containing 245M transactions (16B USD) that took place on online marketplaces between 2010 and 2021, covering 28 dark web marketplaces, i.e. unregulated markets whose main currency is Bitcoin, and 144 product markets of one popular regulated e-commerce platform. We show that transactions in online marketplaces exhibit strikingly similar patterns despite significant differences in language, lifetimes, products, regulation, and technology. Specifically, we find remarkable regularities in the distributions of transaction amounts, number of transactions, interevent times, and time between first and last transactions. We show that buyer behavior is affected by the memory of past interactions and use this insight to propose a model of network formation reproducing our main empirical observations. Our findings have implications for understanding market power on online marketplaces as well as intermarketplace competition, and provide empirical foundation for theoretical economic models of online marketplaces.

From Reddit to Wall Street: the role of committed minorities in financial collective action.

In January 2021, retail investors coordinated on Reddit to target short-selling activity by hedge funds on GameStop shares, causing a surge in the share price and triggering significant losses for the funds involved. Such an effective collective action was unprecedented in finance, and its dynamics remain unclear. Here, we analyse Reddit and financial data and rationalize the events based on recent findings describing how a small fraction of committed individuals may trigger behavioural cascades. First, we operationalize the concept of individual commitment in financial discussions. Second, we show that the increase of commitment within Reddit pre-dated the initial surge in price. Third, we reveal that initial committed users occupied a central position in the network of Reddit conversations. Finally, we show that the social identity of the broader Reddit community grew as the collective action unfolded. These findings shed light on financial collective action, as several observers anticipate it will grow in importance.

Emergence and structure of decentralised trade networks around dark web marketplaces.

Dark web marketplaces (DWMs) are online platforms that facilitate illicit trade among millions of users generating billions of dollars in annual revenue. Recently, two interview-based studies have suggested that DWMs may also promote the emergence of direct user-to-user (U2U) trading relationships. Here, we carefully investigate and quantify the scale of U2U trading around DWMs by analysing 31 million Bitcoin transactions among users of 40 DWMs between June 2011 and Jan 2021. We find that half of the DWM users trade through U2U pairs generating a total trading volume greater than DWMs themselves. We then show that hundreds of thousands of DWM users form stable trading pairs that are persistent over time. Users in such stable pairs turn out to be the ones with the largest trading volume on DWMs. Then, we show that new U2U pairs often form while both users are active on the same DWM, suggesting the marketplace may serve as a catalyst for new direct trading relationships. Finally, we reveal that stable U2U pairs tend to survive DWM closures and that they were not affected by COVID-19, indicating that their trading activity is resilient to external shocks. Our work unveils sophisticated patterns of trade emerging in the dark web and highlights the importance of investigating user behaviour beyond the immediate buyer-seller network on a single marketplace.

Cultural route to the emergence of linguistic categories.

Categories provide a coarse-grained description of the world. A fundamental question is whether categories simply mirror an underlying structure of nature or instead come from the complex interactions of human beings among themselves and with the environment. Here, we address this question by modeling a population of individuals who co-evolve their own system of symbols and meanings by playing elementary language games. The central result is the emergence of a hierarchical category structure made of two distinct levels: a basic layer, responsible for fine discrimination of the environment, and a shared linguistic layer that groups together perceptions to guarantee communicative success. Remarkably, the number of linguistic categories turns out to be finite and small, as observed in natural languages.

Experimental evidence for scale-induced category convergence across populations.

Individuals vary widely in how they categorize novel and ambiguous phenomena. This individual variation has led influential theories in cognitive and social science to suggest that communication in large social groups introduces path dependence in category formation, which is expected to lead separate populations toward divergent cultural trajectories. Yet, anthropological data indicates that large, independent societies consistently arrive at highly similar category systems across a range of topics. How is it possible for diverse populations, consisting of individuals with significant variation in how they categorize the world, to independently construct similar category systems? Here, we investigate this puzzle experimentally by creating an online "Grouping Game" in which we observe how people in small and large populations collaboratively construct category systems for a continuum of ambiguous stimuli. We find that solitary individuals and small groups produce highly divergent category systems; however, across independent trials with unique participants, large populations consistently converge on highly similar category systems. A formal model of critical mass dynamics in social networks accurately predicts this process of scale-induced category convergence. Our findings show how large communication networks can filter lexical diversity among individuals to produce replicable society-level patterns, yielding unexpected implications for cultural evolution.

Self-initiated behavioral change and disease resurgence on activity-driven networks.

We consider a population that experienced a first wave of infections, interrupted by strong, top-down, governmental restrictions and did not develop a significant immunity to prevent a second wave (i.e., resurgence). As restrictions are lifted, individuals adapt their social behavior to minimize the risk of infection. We explore two scenarios. In the first, individuals reduce their overall social activity towards the rest of the population. In the second scenario, they maintain normal social activity within a small community of peers (i.e., social bubble) while reducing social interactions with the rest of the population. In both cases, we investigate possible correlations between social activity and behavior change, reflecting, for example, the social dimension of certain occupations. We model these scenarios considering a susceptible-infected-recovered epidemic model unfolding on activity-driven networks. Extensive analytical and numerical results show that (i) a minority of very active individuals not changing behavior may nullify the efforts of the large majority of the population and (ii) imperfect social bubbles of normal social activity may be less effective than an overall reduction of social interactions.

Mapping the NFT revolution: market trends, trade networks, and visual features.

Non Fungible Tokens (NFTs) are digital assets that represent objects like art, collectible, and in-game items. They are traded online, often with cryptocurrency, and are generally encoded within smart contracts on a blockchain. Public attention towards NFTs has exploded in 2021, when their market has experienced record sales, but little is known about the overall structure and evolution of its market. Here, we analyse data concerning 6.1 million trades of 4.7 million NFTs between June 23, 2017 and April 27, 2021, obtained primarily from Ethereum and WAX blockchains. First, we characterize statistical properties of the market. Second, we build the network of interactions, show that traders typically specialize on NFTs associated with similar objects and form tight clusters with other traders that exchange the same kind of objects. Third, we cluster objects associated to NFTs according to their visual features and show that collections contain visually homogeneous objects. Finally, we investigate the predictability of NFT sales using simple machine learning algorithms and find that sale history and, secondarily, visual features are good predictors for price. We anticipate that these findings will stimulate further research on NFT production, adoption, and trading in different contexts.