The affect of negativity: testing the Foreign Language Effect in three types of valence framing and a moral dilemma.

In decision-making people react differently to positive wordings than to negatives, which may be caused by negativity bias: a difference in emotional force of these wordings. Because emotions are assumed to be activated more strongly in one's mother tongue, we predict a Foreign Language Effect, being that such framing effects are larger in a native language than in a foreign one. In two experimental studies (N = 475 and N = 503) we tested this prediction for balanced and unbalanced second language users of Spanish and English and for three types of valence framing effects. In Study 1 we observed risky-choice framing effects and attribute framing effects, but these were always equally large for native and foreign-language speakers. In our second study, we added a footbridge dilemma to the framing materials. Only for this task we did observe a Foreign Language Effect, indicating more utilitarian choices when the dilemma is presented in L2. Hence, across two studies, we find no Foreign Language Effect for three types of valence framing but we do find evidence for such an effect in a moral decision task. We discuss several alternative explanations for these results.

Health appeal appraisal and memory in older adults: the effects of goal and valence framing.

Relative to younger adults, older adults have a preference and memory advantage for appeals framed to focus on emotion goals (e.g., loving or caring) or positive outcomes (e.g., benefits of health behaviors). Here we examined whether combining goal (emotion vs. future) and valence framing (positive vs. negative) could optimize older adults' appraisal and memory for health appeals. Sixty younger (ages 18-29) and 60 older (ages 64-87) adults viewed, rated and recalled one of the four versions of a health pamphlet, each with a unique combination of goal and valence framing. The results showed a memory advantage for pamphlets focusing on emotion over future goals in both age groups. Older adults also showed a more favorable appraisal and a weak memory advantage for the positively- and emotion-framed pamphlet, relative to younger adults. Thus combining goal and valence framing could optimize the effectiveness of older adults' health appeal communication..

Framing Effects, Social Norm Perception, and Tolerance of Lesbian and Gay Individuals: Experimental Evidence From Slovakia.

Perceptions of social norms can have downstream consequences for attitudes and behaviors, especially when it comes to the acceptance of marginalized groups. While interventions focusing on social norms may boost tolerance, few studies test whether variations in norm communication affect individuals' perceptions. Thus, in this paper, we test the effectiveness of three communicative aspects-valence framing (Experiments 1-3), point of view (Experiment 1), and group centrism (Experiment 3)-in shifting perceptions of social norms. Specifically, we investigate whether manipulating these aspects affects perceptions of tolerance of lesbian and gay individuals in Slovakia, where LGBTQ+ acceptance is among the lowest in Europe. We found that while positively valenced messages shifted perceptions toward tolerance, manipulating point of view and group-centrism did not. We believe that these findings can inform interventions intended to shift perceptions of social norms in hostile contexts, an important first step in changing prejudiced attitudes and behaviors.

The impact of valence framing on response expectancies of side effects and subsequent experiences: a randomised controlled trial.

Objective: Pre-treatment side effect expectancies often influence subsequent experiences; however, expectancy-based reduction strategies are lacking. We explored whether framing information about adverse responses (in positive or negative formats) altered expectancies and experiences of a cold pressor task. We further investigated associations between expectancies and experiences, to inform potential interventions. Design: Healthy volunteers (N = 134), randomised to receive positively- or negatively-framed pre-cold pressor task information, self-rated 12 expectancies for cold pressor experiences, emotional state and coping style. Main Outcome Measures: Self-reports of the same 12-experiences (recorded during and after the experiment) were assessed. Results: Framing had minimal impact on expectancies and experiences; however, discomfort threshold (p = .08, d = 0.22) showed a trend in the expected direction. Hierarchical regressions revealed expectancies uniquely, significantly predicted 6-23% of the variance for 11 subsequent experiences. Following a popular charity event (Ice Bucket Challenge), all participants showed higher 'discomfort thresholds' (p = .001, d = 0.59), and those in the negative frame reported more overall 'discomfort' (p = .01, d = 0.60) than participants in the positive condition. Conclusion: Expectancies uniquely influenced subsequent cold pressor experiences. Framing had minimal impact in this 'analogue' medical setting, only influencing 'discomfort threshold'. 'Discomfort threshold' and overall 'discomfort' were also impacted by a social media challenge, highlighting a potential area for intervention.