[Characteristics of marketing complex formation in rendering of sanatorium resort services].
Probl Sotsialnoi Gig Zdravookhranenniiai Istor Med
; (3): 41-3, 2006.
Article
em Ru
| MEDLINE
| ID: mdl-17004381
ABSTRACT
Basic positions in sanatorium resort marketing and its evolution with description of its main components are considered. Marketing research management in sanatorium resort institutions, marketing theory, analysis of services market, characteristics of marketing complex formation are presented.
Buscar no Google
Coleções:
01-internacional
Base de dados:
MEDLINE
Limite:
Humans
País/Região como assunto:
Asia
/
Europa
Idioma:
Ru
Ano de publicação:
2006
Tipo de documento:
Article