Marketing Physical Activity? Exploring the Role of Brand Resonance in Health Promotion.

Lithopoulos, Alexander; Evans, W Douglas; Faulkner, Guy; Rhodes, Ryan E

Lithopoulos, Alexander; Evans, W Douglas; Faulkner, Guy; Rhodes, Ryan E.

Afiliação

Lithopoulos A; Behavioural Medicine Laboratory, School of Exercise Science, Physical and Health Education, University of Victoria, Victoria, Canada.
Evans WD; Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, Washington, United States.
Faulkner G; School of Kinesiology, University of British Columbia, Vancouver, Canada.
Rhodes RE; Behavioural Medicine Laboratory, School of Exercise Science, Physical and Health Education, University of Victoria, Victoria, Canada.

J Health Commun ; 26(10): 675-683, 2021 10 03.

Article em En | MEDLINE | ID: mdl-34651548

Assuntos

Exercício Físico; Promoção da Saúde; Canadá; Estudos Transversais; Feminino; Humanos; Masculino; Marketing; Pessoa de Meia-Idade

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Observational_studies / Prevalence_studies / Prognostic_studies / Risk_factors_studies Limite: Female / Humans / Male / Middle aged País/Região como assunto: America do norte Idioma: En Ano de publicação: 2021 Tipo de documento: Article

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