Estratgia de recrutamento de fumantes no metr do Rio de Janeiro, Brasil, para ampliar o acesso a linhas telefnicas de apoio cessaÆo: impacto da novidade / Recruitment of smokers in the Rio de Janeiro subway, Brazil, as a strategy to increase access to quitline services: the impact of novelty
Szklo, Andr Salem; Coutinho, Evandro da Silva Freire; Barros, Helena Maria Tannhauser; Perez, Cristina; Moreira, Ta¡s de Campos; Figueir¢, Luciana Rizzieri; Pinho, Mariana; Carvalho, Valeska Figueiredo.
Cad Saude Publica
; 25(11): 2524-2528, Nov. 2009. ilus, tab
Artigo
em Português, Inglês
| TXTC | ID: txt-22161
Creative and innovative strategies to recruit smokers are essential for improving tobacco controlactivities. Currently in Brazil, through health warning messages on cigarette packs, there is a permanent and intense spread of messages that provoke feelings of loss associated with smoking,which is important to encourage access to smoking quitlines. The study analyzed the call rate for telephone counseling after introducing a new strategy for reactive recruitment focused onthe theme smoking causes shortness of breath, adapted to the subway setting in Rio de Janeiro, as compared to the rates for two existing reactivestrategies. Regardless of age bracket, there was a higher response to the new proposed strategy. Despite the major awareness-raising in Brazil concerningthe ills of tobacco, new communicationsformats approaching personally relevant themes can increase the number and range of smokers recruited for telephone counseling to support cessation.
Biblioteca responsável:
BR440.1
Localização: BR440.1
Texto completo
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